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Ganesh Snacks Retail Shop by Amruta Thakkar |
Home > Winners > Design #70773 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
AT: A stage or platform and a light to highlight the performer, inspired us to highlight the product with track lights and creating a dark grey background to enhance the display.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
AT: Through out the space, we discretely and respectfully restrained the materials, forming a palette of dark grey and bronze-golden shades, subtly different. The limited colour scheme offers a distinct atmosphere helping to focus the attention to display.
FS: What are your future plans for this award winning design?
AT: The project is executed and we have got a contract for their upcoming franchise in Ahmedabad.
FS: How long did it take you to design this particular concept?
AT: It took almost 12 to 15 days to complete the design process.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
AT: We decided to pursuit it as we wanted to give a fresh look to a very traditional product selling shop. The focus was to highlight the product, while not compromising on the functional aspects.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
AT: NA
FS: What made you design this particular type of work?
AT: Consideration of Context, functional aspects and all tangible & intangibles of the space, lead us to meet the client's aspirations. His only brief was "The product should be highlighted" The design is a product of our interpretation of client's brief.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
AT: No
FS: Who is the target customer for his design?
AT: NA
FS: What sets this design apart from other similar or resembling concepts?
AT: Consideration of all Tangible & Intangible aspects of the space and application of essence of aspirations is what makes it different from other concepts.
FS: How did you come up with the name for this design? What does it mean?
AT: This is a name of the Brand and client has given this in the name of Lord Ganesh, before 50 years.
FS: Which design tools did you use when you were working on this project?
AT: We used Auto Cad, Photoshop, 3D max, Sketch up, walk through and we also made physical models of design elements.
FS: What is the most unique aspect of your design?
AT: Sticking true to its context and interactive spaces within the space.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
AT: 3 vision - for walk throughs and renderings.
FS: What is the role of technology in this particular design?
AT: The interactive screens, displaying live telecast of product manufacturing. Showing how the product is made and how the hygiene level is maintained, assures the best quality product.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
AT: Research was done on the shopping tendencies, customer comfort, Anthropometry, Peak business timings and surveys had been conducted.
FS: What are some of the challenges you faced during the design/realization of your concept?
AT: Managing services and movement in production unit and retail. Showcasing the retail character amongst the residential set up. Interpretation of client's brief. To give fresh, contemporary touch to a very conventional product selling shop.
FS: How did you decide to submit your design to an international design competition?
AT: People from fraternity inspired to participate as this is a prestigious Award, globally.
FS: What did you learn or how did you improve yourself during the designing of this work?
AT: The format is very well designed so our documentation skills improved.
FS: Any other things you would like to cover that have not been covered in these questions?
AT: NO
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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