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Editor Frank Scott (FS) from DesignPRWire has interviewed designer Masahiko Ito (MI) for A' Design Awards and Competition. You can access the full profile of Masahiko Ito by clicking here. Access more information about the award winning design Saddle Seat here. |
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Interview with Masahiko Ito at Sunday 31st of March 2019 FS: What is the main principle, idea and inspiration behind your design? MI: Saddle-Seat leverages design to tackle both physical and mental issues that are currently overrunning our culture. FS: What has been your main focus in designing this work? Especially what did you want to achieve? MI: This chair helps especially children to concentrate on studying with good posture. however, it does not force them to get good posture but they can sit more playfully. FS: What are your future plans for this award winning design? MI: It is currently in a process of production soI hope it is installs in schools or facilities for children and they enjoy sitting it. FS: How long did it take you to design this particular concept? MI: It was one of my BA's final year projects. It might have taken half year. In the beginning of the project, I researched the problems of current chairs and of sitting then found some problems to school chairs. FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration? MI: Because most of current school chairs tend to be cared about manufacturing costs rather than comfort for children. FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself? MI: It would be produced this year or next year from UK. One furniture company is currently making a prototype. FS: What made you design this particular type of work? MI: There are lots of various kind of chairs in the world today but I thought schools chairs still had not sorted out children's requirements or issues. Those aspects pushed me to design this chair as a result. FS: Where there any other designs and/or designers that helped the influence the design of your work? MI: I researched lots of schools chairs especially Robin Day's chairs. FS: Who is the target customer for his design? MI: Targets are mainly children. So I hope schools and parents would be interested in this chair. FS: How did you come up with the name for this design? What does it mean? MI: You can sit on this chair with various way and one of main way of sitting is like horse riding. That's why I named it Saddle Seat. FS: Which design tools did you use when you were working on this project? MI: Luckily my school has a big facility for metal and wood working. Therefore, from the beginning I made full scale prototypes with lots of machines as well as pen and sketchbook. FS: What is the most unique aspect of your design? MI: It helps people to sit with good posture playfully rather than to force them to get good posture. FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design? MI: I visited local schools and observed students and also I got some feedbacks from them and teachers. FS: What are some of the challenges you faced during the design/realization of your concept? MI: Most of chairs consider manufacturing costs very carefully because schools installs lots of chairs at once. So I designed it for stacking with a few materials which is easy to be processed. FS: How did you decide to submit your design to an international design competition? MI: It should be known by lots of people in the world who have some problems or stress to sit. That's why I submitted this international competition. FS: What did you learn or how did you improve yourself during the designing of this work? MI: I learned that how important to research and find problems. That helps designers to create new innovative things.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers. |
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Good design deserves great recognition. |
A' Design Award & Competition. |