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Urban Cuisine Cooking Spray by Ian Wallace |
Home > Winners > Design #63900 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
IW: The main principle behind my design is re-inventing the street food now with the art of graffiti. Make a new experience. In the way it's cooked there is always a tradition, which is passed on and perfected generation by generation: the concept of "Street Food" ... What does street food really have if it's not cooked with the right tools?
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
IW: This original design, more than a kitchen element, is a language that seeks to originate an emotional effect on both: the receiver and the cook.
FS: What are your future plans for this award winning design?
IW: My future plans are to continue creating lines of original design not only of oils and butter, but also that street food changes forever, being more than food: an experience.
FS: How long did it take you to design this particular concept?
IW: It was a long time to understand how to connect urban art with street cooking. Living in a city full of graffiti inspired me to be able to generate this creative experience at the time of cooking.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
IW: The brief was to create the design of oil packaging for frying in food trucks and in street food stores. Hence, this idea arose not only to design the packaging but to make an experience for both: the cook and the user.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
IW: Unfortunately I can't give confidential information about the product.
FS: What made you design this particular type of work?
IW: The brief asked me to create an original idea for what inspired me in the wonderful city where I live. It's also an experience that generates emotions in all people who see and use it. So it leaves a mark and that makes me more than happy.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
IW: A special thanks to the street art of Valparaiso that inspired me on how to incorporate graffiti in the kitchen.
FS: Who is the target customer for his design?
IW: The target audience of this product are tourists and all kinds of people who like to eat traditional things while they go sightseeing and getting to know the city and its street art.
FS: What sets this design apart from other similar or resembling concepts?
IW: With this packaging the chef becomes a "graffiti artist" and the client becomes an art spectator. From the moment the cook picks up the can, waves it and begins to sprinkle the oil in a frying pan his emotions and creativity explodes and that's the moment than begins to create. He's no longer just a cook… is also a street artist.
FS: How did you come up with the name for this design? What does it mean?
IW: Combining street cuisine with urban art. "Urban Cuisine".
FS: Which design tools did you use when you were working on this project?
IW: The design tools I used were the photography, illustration and adobe programs as an illustrator and photoshop.
FS: What is the most unique aspect of your design?
IW: This is a product that will bring colours and sensations to the food process, the most important moment to reach a brilliant result. A recipe doesn't have a soul, it's the cook who must give soul to the recipe.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
IW: I worked alone for this project.
FS: What is the role of technology in this particular design?
IW: The urban kitchen is the place of flavours, substances, sighs and secrets. But also of surprises, concepts, colours and memories. It's a creation site. The technology in this kind of design is the experience that you have to generate in the people.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
IW: The only research I did was to go for a walk around Valparaiso to understand how graffiti is born and the techniques that are used. Talking with graffiti artists was a great experience.
FS: What are some of the challenges you faced during the design/realization of your concept?
IW: The challenges were how to make the product inside the spray have durability and how it can be used to really generate the experience of combining the kitchen with street art.
FS: How did you decide to submit your design to an international design competition?
IW: When I finished the design I always believed that it had a great concept and history behind and this made me take it to apply for several design awards.
FS: What did you learn or how did you improve yourself during the designing of this work?
IW: I learned that the contrasts are also compatible. If you have a great idea and you study it, you can get to do brilliant things.
FS: Any other things you would like to cover that have not been covered in these questions?
IW: No.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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