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Otter Personal Disaster Pack by Benson Lee

Home > Winners > Design #62578 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Benson Lee (BL) for A' Design Awards and Competition. You can access the full profile of Benson Lee by clicking here. Access more information about the award winning design Otter here.



Interview with Benson Lee at Monday 14th of May 2018

FS: What is the main principle, idea and inspiration behind your design?
BL: I came up with this concept during a time when there was a high occurrence of natural disasters around the world. There was a lot of projects targetting post-disaster scenarios. I discovered an opportunity area for design to help disaster victims prepare and cope with disasters. Having something personal with you during post-disaster can act as a morale booster for recovery.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
BL: The main focus was to place an emphasis on disaster preparedness. And aid the victims in a situation where they could be stuck in a wet disaster such as flashflood.

FS: How long did it take you to design this particular concept?
BL: 4 months

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
BL: This design was part of a school project. During that time, I had always wanted to design a backpack with added functions. The incidents around the world back then inspired me to come up with this design.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
BL: Not at the moment.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
BL: I was getting a lot of inspiration from form languages of safety products and rescue equipment. However, the main inspiration comes from the practicality and utility point of view.

FS: Who is the target customer for his design?
BL: As the backpack comes in different configurations, it can be used by anyone in any social economic classes.

FS: What sets this design apart from other similar or resembling concepts?
BL: It was the first of its kind when I attempted the project.

FS: How did you come up with the name for this design? What does it mean?
BL: It adjusts the user like a backward swimming otter by keeping their heads out of the water.

FS: Which design tools did you use when you were working on this project?
BL: I was moving back and forth between Rhino and model making to study the forms and dimensions.

FS: What is the most unique aspect of your design?
BL: It is intuitive and easy to access during dire times.

FS: What is the role of technology in this particular design?
BL: It uses simple existing techonologies. In this case, waterproof and buoyant materials, and inflation method of foil balloons.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
BL: Material research and tests.

FS: What are some of the challenges you faced during the design/realization of your concept?
BL: As it is a concept, I am sure it works to a certain degree. However, I could not be sure how it will work in an actual disaster scenario.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



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