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Editor Frank Scott (FS) from DesignPRWire has interviewed designer Wf Srh (WS) for A' Design Awards and Competition. You can access the full profile of Wf Srh by clicking here. Access more information about the award winning design Heaven here. |
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Interview with Wf Srh at Sunday 6th of May 2018 FS: What is the main principle, idea and inspiration behind your design? WS: Nowadays people are rushing everywhere, so they don't have time to maditate. They come back home all stressed, turn on the TV and just lay down... I wanted to change that. Lithuanian "Straw Gardens" were supposed to create a peaceful home environment and clean the house energy. I wanted to recreate this feeling and adapt it for a modern home. FS: What has been your main focus in designing this work? Especially what did you want to achieve? WS: I was aiming for the perfect structure, because structure was very essential to "Straw Gardens". It consist of basic geometric forms which combined together to make a complex art piece. I wanted to make this lamp simple enough but elegant at the same time, so it could fit every interior solution. FS: What are your future plans for this award winning design? WS: My plans are to make this design real. I want to create a whole lamp collection and sell it worldwide. FS: How long did it take you to design this particular concept? WS: It was on my mind for a couple of years now, but somehow I didn't have the time or enough skills to make this concept. But then when I got a bit older, learnt to use 3D modelling tools and realized that it's a chance in a lifetime and I have to take it before someone else does. My first step was to choose this idea for my MA degree project, so that I could start gathering info about "Straw Gardens". Now it's been almost a year since I started working on this concept. FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration? WS: As I mentioned before, I wanted to recreate Lithuanian "Straw Gardens" but I wanted add them a modern look, so that they could suit a today's interiors. I have plenty of sketches which I will use for other Lamp Heaven design variations, but for this one particular time, I wanted to submit a more classical design. FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself? WS: This design is not being produced, it is still in a concept level, but I hope, that winning A'Design Award & Competinion, will give me the apportunity to start the production. Today I don't have the resources to start my own company, so I intend to find sponsors or to lease the production rights. FS: Where there any other designs and/or designers that helped the influence the design of your work? WS: The most influence was from local folk artists, whose work I saw on the internet and at the museum of folk arts. FS: Who is the target customer for his design? WS: I think the target customer may be a person who is stressed, doesn't have much time to meditate and needs something to help him relax. FS: What sets this design apart from other similar or resembling concepts? WS: The main aspect is that this lamp is not just a structure around a light source, it emits light itself. FS: How did you come up with the name for this design? What does it mean? WS: The name "Heaven" is from the tree structures of "Straw Gardens": underground, earth and heaven. In Baltic pagan mythology, seeking a way to heaven is a way to happiness and peace. Heaven for pagans, is not a place where God lives, it is a place of peace and harmony with nature. FS: Which design tools did you use when you were working on this project? WS: Mainly I was using 3D modeling tools like 3ds Max and photo editing such as Adobe Photoshop. FS: What is the most unique aspect of your design? WS: As I mentioned before, the unique aspect is that it can emit light from it's own, because of neon light strings which are placed inside the organic glass tubes. FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills? WS: No, I haven't worked with anyone else. This concept is simple enough so I thought I could make it on my own. FS: What is the role of technology in this particular design? WS: The only technology used in this design is electricity, which helps creating light. FS: What are some of the challenges you faced during the design/realization of your concept? WS: When I got the idea of the lamp, I really didn't know how to make it realistic. I had some sketches, bus it didn't look real. So I started learning 3D modelling, then later on I got a job at a design agency who is mainly working with architecture renders. So I think this new job gave me the biggest knowledge of 3D modelling, because of that I could make my lamp design real. FS: How did you decide to submit your design to an international design competition? WS: I've always wanted to participate in such a competition since I started studying graphic design. FS: What did you learn or how did you improve yourself during the designing of this work? WS: I have improved my 3D modelling skills, also I've got to know more about my country's history and folk art.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers. |
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Good design deserves great recognition. |
A' Design Award & Competition. |