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Humour Business Exhibition Design by Siam Attariya

Home > Winners > Design #61539 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Siam Attariya (SA) for A' Design Awards and Competition. You can access the full profile of Siam Attariya by clicking here. Access more information about the award winning design Humour Business here.



Interview with Siam Attariya at Thursday 10th of May 2018

FS: What is the main principle, idea and inspiration behind your design?
SA: The exhibition was about the business of humour, my inspiration came from the business magazine.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
SA: I played with the expectation of the audience, the same way with the humour works.

FS: How long did it take you to design this particular concept?
SA: The whole project took around 4 months.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
SA: We worked closely with the client, at first they expected another way and we changed their minds.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
SA: We designed this project for the client.

FS: What made you design this particular type of work?
SA: We explored a lot of ideas, and this one was the best.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
SA: I got the influence from the business magazine.

FS: Who is the target customer for his design?
SA: Everyone.

FS: What sets this design apart from other similar or resembling concepts?
SA: When people think about humour, they always expect the colourful, fancy, and funny design. We went the other way.

FS: How did you come up with the name for this design? What does it mean?
SA: The name came from the client.

FS: Which design tools did you use when you were working on this project?
SA: Adobe Illustrator, Photoshop, AutoCad, etc.

FS: What is the most unique aspect of your design?
SA: The sense of humour.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
SA: We worked with several talented design studios. Craftsmanship for the photobooth, Duct Unit for the elevator at the entrance door, and Parallel P for the laser corridor.

FS: What is the role of technology in this particular design?
SA: It helped us create the uniques experiences and let the audience interact with the content gratefully.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
SA: We researched various mediums and communications on this topic.

FS: What are some of the challenges you faced during the design/realization of your concept?
SA: When you talk about humour, people expect funny. It's hard to change that perception.

FS: How did you decide to submit your design to an international design competition?
SA: I got the invitation.

FS: What did you learn or how did you improve yourself during the designing of this work?
SA: I've learned a lot of new things, with a lot of talented people. Most of them I don't sure that I could do it.

FS: Any other things you would like to cover that have not been covered in these questions?
SA: Nothing Special.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



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