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Neighbour Program Branding by Halfnot Indesign

Home > Winners > Design #60213 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Halfnot Indesign (HT) for A' Design Awards and Competition. You can access the full profile of Halfnot Indesign by clicking here. Access more information about the award winning design Neighbour Program here.



Interview with Halfnot Indesign at Sunday 6th of May 2018

FS: What is the main principle, idea and inspiration behind your design?
HT: Neighbour Program is a research as practice project aimed at reconnecting art and design institutions within the South-East Asia region. It hopes to encourage closer relationship within the neighbouring countries who shared history and culture, yet each country have it’s own uniqueness. The logo was inspired by the idea of being neighbour, “living next to each other”, each country is represented by a house. Each icon is a simple form of a typical house roof from each country with perspective from top.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
HT: We want to create something simple, modern and bold. It has to represent different cultural backgrounds from the every country members and it has to work as a unity as well.

FS: What are your future plans for this award winning design?
HT: We created the logo so that it can continue to develop alongside the program. For each new country member there will be a new added icon. We hope to see a full set of diversity and unity in Neighbour Program.

FS: How long did it take you to design this particular concept?
HT: The project was a little rush as usually projects are in my country. We have to develop the logo and the collaterals within few weeks.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
HT: Neighbour hopes to encourage closer relationship within Southeast Asia region. with shared history and culture, yet despite staying next to each other, each have their uniqueness. With the support from all, Neighbour could build a network where art and design institutions from Southeast Asia could make connections with one another, creating opportunities for academic affiliation, cross-cultural events, guest lecturer visits, school visits, internship opportunities, employment opportunities. Also the sharing of resources and the opening up of more portfolio shows, events highlights and publicity materials.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
HT: The design will be used by the Neighbour Program, at the time we submit this design there were 4 country members: Thailand, Malaysia, Singapore & Indonesia.

FS: What made you design this particular type of work?
HT: Since 2008 we’re hands on from developing effective strategies, creating memorable design, to procuring the perfect materials, or collaborating with artisans. We work with our clients through every step of the process, to produce effective and captivating design solutions that are underpinned by conceptual thinking, meticulous attention to detail and innovative production.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
HT: We got our inspirations from the mundane of everyday life. We love watching artisans work, we're in love with food, architecture, thriller movies to Japanese anime.

FS: Who is the target customer for his design?
HT: Art and design institutions from Southeast Asia, students and lecturer.

FS: What sets this design apart from other similar or resembling concepts?
HT: Each icon which forms the logo is a simplified view-from-top version of a house’s roof, which typical from each country of origin. The icons could be arranged based on geographical position, standing separately or simply like houses in a row. Currently having 4 countries as its member, in the future the logo can continue to evolve by adding more icons representing new country members.

FS: How did you decide to submit your design to an international design competition?
HT: We want to share our experience with people. We hope to encourage anyone who's reading this that nothing is impossible. We thank God for the opportunity and the blessings we receive every second of our lives. Without Him we would not be here. So don't give up and keep creating!


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

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