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Polikultura Visual Identification by Zofia Dziurawiec |
Home > Winners > Design #56843 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
ZD: The project is a response to the assumptions and theme of the 5th edition of the festival of culture and the media in Krakow. We drew inspiration from the phenomenon of censorship and rebellion.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
ZD: The main idea of our design is to create an identification that interacts with the viewer and encourage him to play with the design by changing or even destroying it.
FS: What are your future plans for this award winning design?
ZD: This design will be implemented as a visual identification of Polikultura festival.
FS: How long did it take you to design this particular concept?
ZD: It took us 6 months to develop the whole project.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
ZD: We made this project in Typography and Lettering Studio at the Academy of Fine Arts in Krakow. It was made as part of a project between the universities.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
ZD: This design will be used as an identification for the Polikultura festival in Krakow.
FS: What made you design this particular type of work?
ZD: We desired to work on a visual identity project that would not only develop our design skills but, above all, teach us to realize a project that would be implemented and used publicly.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
ZD: The other designers that helped us and influenced our work were our professors of Academy of Fine Arts in Krakow. We discussed with them our ideas and inspirations which was very helpful and motivating to continue developing the project.
FS: Who is the target customer for his design?
ZD: The target customer of our design is a student or an alumnus who is interested in broadly understood art, modern culture and new media.
FS: What sets this design apart from other similar or resembling concepts?
ZD: This project differs significantly from the basic forms of visual identification that appears on the streets. It breaks with the convention of a clean, undisturbed design and it interacts with the viewer.
FS: How did you come up with the name for this design? What does it mean?
ZD: The name of this design is a name of a festival for which we designed a visual identification.
FS: Which design tools did you use when you were working on this project?
ZD: We used the method of scanning and programmes like Adobe Photoshop, Illustrator and Indesign. The project was also created manually by sticking the tape to the printouts.
FS: What is the most unique aspect of your design?
ZD: It was partly created by a computer and partly by hands which makes it very unique and inimitable.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
ZD: We collaborated together as students of Graphic Arts.
FS: What is the role of technology in this particular design?
ZD: Technology does not play a big part in this project. We focused on the direct interaction with the customer.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
ZD: Our design isn't influenced by any data research. It is based on knowledge of human nature and behavior.
FS: What are some of the challenges you faced during the design/realization of your concept?
ZD: We faced the problem of project readability. We wanted to create something that is both very rebellious, censored and readable by a customer.
FS: How did you decide to submit your design to an international design competition?
ZD: We decided to submit our design after a conversation with our Studio professor. She encouraged us to submit this competition.
FS: What did you learn or how did you improve yourself during the designing of this work?
ZD: We were using some unconventional graphic techniques in this design which made us learn to look less trite for our future projects.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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