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Feather Earring by Ece Cokca |
Home > Winners > Design #56700 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
EC: The main idea of this earring was to describe to pathway with different materials in which each one evolved into another.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
EC: I've designed a jewelry using completely different materials, each representing another level of metamorphosis. During the design process I was anxious about its aesthetic look and easy to use form.
FS: What are your future plans for this award winning design?
EC: I would like to design jewelry that tells people a story, it's not only a jewelry but it's something more when it has a story. With this award winning design I'd like to intoduce Stelart (storytellingart) jewelry into the taste of people with lots of stories along with the jewelry.
FS: How long did it take you to design this particular concept?
EC: It took about two months.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
EC: Metamorphosis takes place in life but we can not follow the whole process since it is a matter of time. We can just see the seperate metamophic forms as it is in the life cycle of a butterfly. When you look to a butterfly, you can not easily imagine it was once a caterpiller. Many mythological stories are also based on metamorphic transformations. So the idea of changing materials in a jewerly form attracted me.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
EC: I intend to produce and sell my work by myself under my brand name Stelart Jewelry
FS: What made you design this particular type of work?
EC: To gather different kinds of materials in the same object in the form of a jewelry made me design this particular type of work
FS: Where there any other designs and/or designers that helped the influence the design of your work?
EC: Not for this particular design
FS: Who is the target customer for his design?
EC: Women who have style and likes to wear extraordinary designs, and who are interested in jewelry that has a story.
FS: What sets this design apart from other similar or resembling concepts?
EC: This earring is desinged as an earcuff in which different materials are used to form the concept. It is easy to wear and is distinct with its original story.
FS: How did you come up with the name for this design? What does it mean?
EC: Metamorphosis may be defined as the ability to change shape or form.
FS: Which design tools did you use when you were working on this project?
EC: I used mostly saw cutting, silversmithing, polishing techniques to build up this earring.
FS: What is the most unique aspect of your design?
EC: The most unique aspect of the design is the harmony of the concept with the form and materials of the jewelry.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
EC: I've both designed and made the jewelry by myself.
FS: What is the role of technology in this particular design?
EC: This is a handmade jewelry so I didn't use any technology.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
EC: I read about the different aspects of my concept including mythological stories and the 'Metamophosis' written by Kafka.
FS: What are some of the challenges you faced during the design/realization of your concept?
EC: It was hard to decide which substances to choose and how to relate them in order to built a metamorphic pathway.
FS: How did you decide to submit your design to an international design competition?
EC: I liked to my concept jewelry to meet people by such an international design competition
FS: What did you learn or how did you improve yourself during the designing of this work?
EC: During the design process I have learned how to overcome the challenges and how to give birth to a concept in the form of a jewelry.
FS: Any other things you would like to cover that have not been covered in these questions?
EC: Thank you very much
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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