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Laundry Branding Tool by Taiki Kato |
Home > Winners > Design #55448 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
TK: The concept of the co-sharing office, Laundry is “functionality before decor”, therefore the identity needed to be simple yet functional. As for the font, I adopted the condensed font in order to adapt to any and all keywords that may occur with this space. The inspiration came from the grey paint from the office walls, the minimal yet practical interior, as well as plants in the office.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
TK: I aimed to create an environment as well as a design so that freelance creators can collaborate with ease. I wanted to offer a place where the individual creators can concentrate on their own project or work-style, and also as a place for presentations.
FS: What are your future plans for this award winning design?
TK: In the future, I want this office to act as a medium for designers and they can use this space for various events such as workshops, exhibitions, and talk shows.
FS: How long did it take you to design this particular concept?
TK: It took me about half a year.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
TK: I wanted to create a place for a new business opportunity for creators, as there were many freelance designers who did not have an office, who felt he/she did not have enough confidence to do a good presentation to either a client or this creative industry.
FS: Who is the target customer for his design?
TK: The target customers for this design are graphic designers, web designers, or any freelance creators that live in Tokyo. Foreign creators are also the target as they can drop in while they visit Japan.
FS: What sets this design apart from other similar or resembling concepts?
TK: This is a compact space that is creator friendly, and it is easier to form a creator community here. It can also be operated on a low cost.
FS: How did you come up with the name for this design? What does it mean?
TK: First of all, I found out that this place used to be a coin-laundry before it was renovated, and secondly since designers cleanse various problems and issues, I decided to name this Laundry.
FS: Which design tools did you use when you were working on this project?
TK: I used Adobe Illustrator Adobe Photoshop.
FS: What is the most unique aspect of your design?
TK: The most unique aspect of this design is that the spatial design and the identity were being created simultaneously.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
TK: I collaborated with architect, Rokyo Iwase for spatial design and with Yusuke Ishida for plant direction.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
TK: I researched and visited numerous graphic designers’ offices at random. Which lead me to the concept, “functionality before decor”.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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