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Treasures Eco Fashion by Sophia Schneider-Esleben

Home > Winners > Design #55305 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Sophia Schneider-Esleben (SS) for A' Design Awards and Competition. You can access the full profile of Sophia Schneider-Esleben by clicking here. Access more information about the award winning design Treasures here.



Interview with Sophia Schneider-Esleben at Monday 27th of February 2017

FS: What is the main principle, idea and inspiration behind your design?
SS: Chemical free Fashion for the Family, sustainable made in germany

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
SS: To Create a profound sense of family cohesion. To To develop cuts that grow with the child.

FS: What are your future plans for this award winning design?
SS: To build up my business. I'm a one woman show, doing all myself from the design, prototypes, development, commercial, selling

FS: How long did it take you to design this particular concept?
SS: the creative process takes about two week

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
SS: My inspiration is to design fun Kids Fashion for the family with the organic twist. The german Kids design is very classy, practically, I whant to create a new ethical design thinking out of the box. Without the "Himalaya design clishe"

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
SS: While I produce everything by my selve, having no employees, I would like to give it away to a german production. The production and design rights will always stay by me. I rather would like to have cooperations with other companys like Adidas.

FS: What made you design this particular type of work?
SS: My inner Child.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
SS: My inspiration comes from my everyday life and the admiration of the little things. My trend lectures about kids fashion is another impulse to create even better fashion.

FS: Who is the target customer for his design?
SS: While I create fahion for the whole family the market is relative big. In present people buy my clothes because of the design and ontop its ethical fashion. I hope in future costumers wont think about to consume fastfashion.

FS: What sets this design apart from other similar or resembling concepts?
SS: I connect organic fabrics AND fair trade. Most companys offer only one. Organic Fabrics made in bangladesh (H&M) Fair trade in EU made with Conventional fabrics.

FS: How did you come up with the name for this design? What does it mean?
SS: The collection name "treasures" is the result of my concept as a label. Producing in small series and on demand in my studio, using fabrics and fibers in small amount, searcing in my storage, doing unique pieces.

FS: Which design tools did you use when you were working on this project?
SS: Draping

FS: What is the most unique aspect of your design?
SS: I use patterns that will grow with the child. Like the Top of the girl: once it was a Babydress. Pants and Skirts a Long and Stretchy.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
SS: With my heart.

FS: What is the role of technology in this particular design?
SS: would be no 13.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
SS: While I hold trend lectures 2ce a year about Kids fashion I know all about it. I work together with the Association of German fashion designers the "trend Research Team" meeting up 2ce a year setting the new trends.

FS: What are some of the challenges you faced during the design/realization of your concept?
SS: At fabric fairs its hard to find Manufacturer selling fun and interesting organic fabrics for kids and moms selling in small amounts. While I often produce on demand i need a Supplier having fabrics on stock.

FS: How did you decide to submit your design to an international design competition?
SS: While its hard to get into the german market, the A Design Award would be a huge kick start. Most Purchaser need a 2. opinion if a product is realy good. Beeing on fairs selling my collections since 2 years I notice peoble are shy.

FS: What did you learn or how did you improve yourself during the designing of this work?
SS: Everytime I finished a prototype I fall on love again in my work. I feel freedom knowing I do god doing ethical Fashion for babys sensible skin.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

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