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Pininfarina Evoluzione Electric Bicycle by Brian Hoehl

Home > Winners > Design #53655 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Brian Hoehl (BH) for A' Design Awards and Competition. You can access the full profile of Brian Hoehl by clicking here. Access more information about the award winning design Pininfarina Evoluzione here.



Interview with Brian Hoehl at Sunday 5th of March 2017

FS: What is the main principle, idea and inspiration behind your design?
BH: We wanted to make a holistic designed electric bike. All parts are nicely integrated and there is a very intuitive way to controll the bike

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
BH: Most important is the integration of parts.

FS: What are your future plans for this award winning design?
BH: The bike is the first in a line of new models for Pininfarina

FS: How long did it take you to design this particular concept?
BH: 4 month.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
BH: We designed this bike because we found an available position in the market for this kind of product.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
BH: We only produce for Pininfarina

FS: What made you design this particular type of work?
BH: We found an available position in the market. There is no similar product available. We call it blue ocean position

FS: Where there any other designs and/or designers that helped the influence the design of your work?
BH: No

FS: Who is the target customer for his design?
BH: The ebike made for design lovers.

FS: What sets this design apart from other similar or resembling concepts?
BH: Normally bikes are not designed with a holistic approach. This project is.

FS: How did you come up with the name for this design? What does it mean?
BH: E-voluzione means "evolution" in Italian

FS: Which design tools did you use when you were working on this project?
BH: Sketching, 3D modelling, Rapid prototyping, windtunnel

FS: What is the most unique aspect of your design?
BH: Integration off parts

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
BH: Windtunnel engineers, rapid prototypers

FS: What is the role of technology in this particular design?
BH: We use carbon in order to make it the worlds lightest electric bike equipped with a mid motor.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
BH: We based our design on insights from consumers

FS: What are some of the challenges you faced during the design/realization of your concept?
BH: The folding process is extremely expensive

FS: How did you decide to submit your design to an international design competition?
BH: The project has already won several international design competitions

FS: What did you learn or how did you improve yourself during the designing of this work?
BH: Let go of conventional bicycle making processes

FS: Any other things you would like to cover that have not been covered in these questions?
BH: This ebike is a game changer in the industry and is already an icon


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

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