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Seahorse Pendant by Edhuard Zverev

Home > Winners > Design #53394 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Edhuard Zverev (EZ) for A' Design Awards and Competition. You can access the full profile of Edhuard Zverev by clicking here. Access more information about the award winning design Seahorse here.



Interview with Edhuard Zverev at Monday 17th of April 2017

FS: What is the main principle, idea and inspiration behind your design?
EZ: To create a beautiful pendant for men that symbolizes power and beauty.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
EZ: To depict Norse sea in a pendant, making it original and beautiful. The main achievement - to create a mixture of beauty and power for strong people.

FS: What are your future plans for this award winning design?
EZ: Make it available to order worldwide and to create a version without diamonds.

FS: How long did it take you to design this particular concept?
EZ: 2 years

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
EZ: I always create my designs with a drive inside myself. I follow inspiration inside and my desire to create jewelry.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
EZ: I intent to produce myself, by my company Frangue.

FS: What made you design this particular type of work?
EZ: Seeing Norse wild nature and a desire to depict it in a pendant for men.

FS: Who is the target customer for his design?
EZ: Strong spirited people, who want to wear it to prove and symbolize it.

FS: What sets this design apart from other similar or resembling concepts?
EZ: A gemstone.

FS: How did you come up with the name for this design? What does it mean?
EZ: Seahorse means a beautiful and powerful underwater creature.

FS: Which design tools did you use when you were working on this project?
EZ: Pencil, 3 D design programs.

FS: What is the most unique aspect of your design?
EZ: A citrine stone that radiates the light out of center.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
EZ: I asked a person to create a 3D model and visualization.

FS: What is the role of technology in this particular design?
EZ: Creating a beautiful shape of metal.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
EZ: No.

FS: What are some of the challenges you faced during the design/realization of your concept?
EZ: The challenge is to create high quality and make it well balanced

FS: How did you decide to submit your design to an international design competition?
EZ: I was looking for competitions and came upon "A' Design Award". It's time to make Frangue brand visible.

FS: What did you learn or how did you improve yourself during the designing of this work?
EZ: That I can work with gemstones and can use them more in my work.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

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