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The Power of The Paperback Paper Crafted Sculptures by Todd Watts |
Home > Winners > Design #53213 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
TW: I wanted to create a visual representation of some of my favourite books. Paper-craft seemed the perfect medium to achieve this.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
TW: I wanted to challenge myself with a passion project using paper craft to elevate my favourite stories into surreal and imaginative works of art. I wanted to create a conversation and a guessing game between the viewer of the art and the books they represented.
FS: What are your future plans for this award winning design?
TW: I'd like to expand the concept, adding more compositions and eventually hosting a gallery exhibition with each piece on exhibit.
FS: How long did it take you to design this particular concept?
TW: This was completed over a period of 2 months.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
TW: I moved house a few months ago and spent most of that time waiting for the internet to be connected. This led me to re-discover a love for reading books. I decided to challenge myself and represent this using paper-craft to achieve my vision.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
TW: I'm open to discussion regarding selling the artwork and the concept but this was primarily a personal passion project.
FS: What made you design this particular type of work?
TW: I love creating paper-craft designs. They're a test in patience and problem solving, it's very exciting when it works.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
TW: There are lots of brilliant paper designers who I'm influenced by including Magda Ksiezak (Okkiosk) as well as Zim & Zoe, Lobul0 and Beci Orpin.
FS: Who is the target customer for his design?
TW: Readers. Artists. Anyone interested in art and books.
FS: What sets this design apart from other similar or resembling concepts?
TW: The ideas behind each concept is unique because it's my personal representation of a key element from each story. I've chosen a minimalistic approach to the photography and build of each composition.
FS: How did you come up with the name for this design? What does it mean?
TW: The entire project is representing the power of reading. In a digital world it's becoming harder to dedicate time to the classic paperback but reading from screens makes us read slower, learn less deeply, remember less and sleep worse. This why students prefer to print out their electronic textbooks. This is 'The Power of the Paperback'.
FS: Which design tools did you use when you were working on this project?
TW: I used 'Adobe Illustrator' to create the paper templates. 'Capture One' and 'Photoshop' to capture the photos and minimal re-touching.
FS: What is the most unique aspect of your design?
TW: The paper sculptures are the most unique aspect of the design.
FS: What is the role of technology in this particular design?
TW: There was a minimal role of technology given the concept. I wanted to keep this project as digitally un-touched as possible.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
TW: I obviously had to read every book featured in my design to create a concept behind each composition.
FS: What are some of the challenges you faced during the design/realization of your concept?
TW: The paper sculptures were sometimes very technical and their size made each composition difficult to perfect.
FS: How did you decide to submit your design to an international design competition?
TW: I had seen some great work on A;Design Award and decided I'd like to place my work in that calibre of competition.
FS: What did you learn or how did you improve yourself during the designing of this work?
TW: I learnt much about paper-craft and photo compositing. Because I wanted the designs to remain as untouched as possible I had to work hard to perfect the lighting of each composition so there was minimal retouching.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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