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Editor Frank Scott (FS) from DesignPRWire has interviewed designer Fatemeh Fooladi (FF) for A' Design Awards and Competition. You can access the full profile of Fatemeh Fooladi by clicking here. Access more information about the award winning design Egg of Concrete here. |
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Interview with Fatemeh Fooladi at Wednesday 26th of April 2017 FS: What is the main principle, idea and inspiration behind your design? FF: The Egg Chair of Concrete draws inspiration from iconic EGG CHAIR by Arne Jacobsen. I reinterpret the classic designs of the modernist era and construct it with concrete, rebar and metal plates. FS: What has been your main focus in designing this work? Especially what did you want to achieve? FF: I wanted to bring to light the unique qualities of industrial materials and repurpose the raw materials to create a beautiful and comfort chair. FS: What are your future plans for this award winning design? FF: I'd like to find a producer who will be interested to manufacture it outside Ukraine. FS: How long did it take you to design this particular concept? FF: I took me 5 months to create the first version. FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration? FF: Actually I designed the Egg Chair of Concrete for my studio. Having returned from Copenhagen I could not forget about Jacobsen's chair. But a lot of people liked it so I decided to construct more in different colors. FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself? FF: At the moment I produce this work myself but I hope to find a stable partner to manufecture it outside Ukraine. FS: What made you design this particular type of work? FF: My passion for concrete, rebar and rusty metal. FS: Where there any other designs and/or designers that helped the influence the design of your work? FF: Just an original of Jacobsen. FS: Who is the target customer for his design? FF: Just any person who wants to have authentic item which will live for years. FS: What sets this design apart from other similar or resembling concepts? FF: . The idea is not to offer an escape from a modern jungle of a city, on the contrary, I proclaim the acceptance of urban surroundings and transform industrial materials into a comfort and cozy object. Concrete and rebar traditionally work together, but here they work in a different way. What seems to be cold and brutal can supply a safety space for relaxing and gives unexpected feeling of comfort. FS: How did you come up with the name for this design? What does it mean? FF: As is it the reinterpretation of Arne Jacobsen I left the original name and just added my extension. FS: Which design tools did you use when you were working on this project? FF: First I made a sketch and then made with my hands several prototypes. FS: What is the most unique aspect of your design? FF: The concrete is molded into the "womb" shape, it inspires very different feelings in different people. It absorbs a body providing a stable structure to rest upon. FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills? FF: Sure, it was nit easy to find a person with technical skills who was ready t FS: What is the role of technology in this particular design? FF: There was a necessity to understand how the concrete and rebar will work together to create this special shape. FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design? FF: Study of ergonomics. FS: What are some of the challenges you faced during the design/realization of your concept? FF: Despite the use of unconventional materials, the concrete chair has an incredibly ergonomic and comfortable seat. While it's true that a piece of furniture cast of traditional normal-weight concrete can be pretty heavy, it was a challenge for me to reduce the weight. To do this I used lightweight concrete mix and to improve the mobility I mount the сhair on casters. FS: How did you decide to submit your design to an international design competition? FF: I wanted to let the Egg Chair of Concrete travel through the world, find new fans and manufactures. FS: What did you learn or how did you improve yourself during the designing of this work? FF: I understood that my soul is the soul of a the creator and my design can bring comfort and hapiness to customers. FS: Any other things you would like to cover that have not been covered in these questions? FF: No, thanks.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers. |
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Good design deserves great recognition. |
A' Design Award & Competition. |