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Three Sided Skinny Scarf by Bianca Elgar |
Home > Winners > Design #51409 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
BE: I was inspired by the opportunity of creating a variety of looks with just a few statement accessories, as an addition to my versatile capsule wardrobe collection.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
BE: Creating a variety of looks with one high quality fashion accessory.
FS: What are your future plans for this award winning design?
BE: To market the design worldwide.
FS: How long did it take you to design this particular concept?
BE: About six months.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
BE: This is my own design, After travelling with limited space, I was inspired by the opportunity of creating a variety of looks with just a few items, as well as showing off scarf prints in a new way.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
BE: The design is used and produced for my own company, I intend in continuing this.
FS: What made you design this particular type of work?
BE: I enjoy creating wearable silkscreen art that can be worn in different ways. Art is a form of self-expression, and fashion and print design are a type of art that’s every bit as important as good architecture, but clothing is more closely associated with our everyday lives.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
BE: Modern art.
FS: Who is the target customer for his design?
BE: Age 25-40 Educated self confident Professional, working in finance, law etc or the arts.
FS: What sets this design apart from other similar or resembling concepts?
BE: It is arty, versatile and high quality.
FS: How did you come up with the name for this design? What does it mean?
BE: I wanted to keep the name simple, and easy to understand. It is a three sided skinny scarf.
FS: Which design tools did you use when you were working on this project?
BE: I used my own silkscreen art, converted into scarf designs using Adobe suite and which is then digitally printed on twill silk.
FS: What is the most unique aspect of your design?
BE: It's versatility.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
BE: Yes, I worked with a graphic designer.
FS: What is the role of technology in this particular design?
BE: Very important as I wanted an "artisan look" that is constant in quality and design.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
BE: I researched trend colour forecasts.
FS: What are some of the challenges you faced during the design/realization of your concept?
BE: Making sure that the investment in the design stayed within a budget.
FS: How did you decide to submit your design to an international design competition?
BE: I was approached to submit my designs as they are perceived to be innovative, when looking at earlier competitions I found that would fit in.
FS: What did you learn or how did you improve yourself during the designing of this work?
BE: I improved my knowledge of digital design technology.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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