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A.b.c Pendant by Yoko Kakuchi

Home > Winners > Design #51326 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Yoko Kakuchi (YK) for A' Design Awards and Competition. You can access the full profile of Yoko Kakuchi by clicking here. Access more information about the award winning design A.B.C here.



Interview with Yoko Kakuchi at Thursday 27th of April 2017

FS: What is the main principle, idea and inspiration behind your design?
YK: As my brand name indicates, my works are heavily influenced by my twin daughters. Watching how they play with blocks and draw figures, a concept of “to play with form” came into my mind. Through my works, I focus on transforming things that we take for granted into contemporary art pieces that reflect our age and affection towards our daily lives.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
YK: I wanted to achieve transforming literal alphabets into something more vibrant and colorful ones, which is very rare to find in accessories with alphabetical charms.

FS: What are your future plans for this award winning design?
YK: I want to take advantage of this award to reach out broader audience to showcase my inspiration.

FS: How long did it take you to design this particular concept?
YK: It took for me 3 month or so. The most time consuming part was to be realized reach forms.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
YK: As a mother of twin daughters, the concept of alphabet pendant came into my mind when I watched them playing with Lego blocks and I wanted to assimilate the concept with our daily life in a digital age.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
YK: I produce the product for my brand MOMOKAMEI, and currently available at some shops in Japan as well as at MOMOKAMEI online shop.

FS: What made you design this particular type of work?
YK: Alphabet charm tends to be institutionalized, so I wanted to challenge the concept and add different flavor to make them more colorful ones.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
YK: Though the rough shape of alphabet is universal, detail of the design came from my daily lives with my twin daughters, playing with various blocks.

FS: Who is the target customer for his design?
YK: My target customer for this product is people who love art and contemporary Jewelry.

FS: What sets this design apart from other similar or resembling concepts?
YK: Typically, alphabet charms tend to lack uniqueness with little attention being paid on its shape itself. My design pays extra attention to the form of charms, making them distinct among similar pendants.

FS: How did you come up with the name for this design? What does it mean?
YK: I call the product A.B.C, which is the abbreviation of Alphabet Block Chatter. When originating this design, I imaged those alphabetical charms chatting each other to project lively atmosphere.

FS: Which design tools did you use when you were working on this project?
YK: Uniqueness of my design is to transform literal alphabets into more vibrant and colorful ones.

FS: What is the most unique aspect of your design?
YK: Uniqueness of the design is to transform literal alphabets into more vibrant and colorful ones, which could be achieved from my daily lives with my twin daughters.

FS: What is the role of technology in this particular design?
YK: I used 3D CAD, Rhinoceros 5.0, to make prototypes. 3D CAD increased efficiencies of my work and augmented my knowledge of time-honored jewelry making process.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
YK: I looked up various alphabet fonts as well as checking origin of alphabets to understand its meaning, which helped me to assimilate them to our digital life.

FS: What are some of the challenges you faced during the design/realization of your concept?
YK: Transforming the design from digital 3D format into physical one was challenging given physical product requires fine skill. So I have been working with talented craftsmen who also understand CAD so that physical design have exactly similar flavor with digital format that I made via CAD.

FS: How did you decide to submit your design to an international design competition?
YK: I currently work in Japan and wanted to expand my field of work toward more international. Specifically I wanted to hear responses from people who have different background.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

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