|
|
|||||||||||||||||
|
||||||||||||||||||
Editor Frank Scott (FS) from DesignPRWire has interviewed designer David Chang Design Associates Intl (DC) for A' Design Awards and Competition. You can access the full profile of David Chang Design Associates Intl by clicking here. Access more information about the award winning design Chinoiserie Villa S3 here. |
||||||||||||||||||
Interview with David Chang Design Associates Intl at Monday 1st of May 2017 FS: What is the main principle, idea and inspiration behind your design? DC: Beijing Chinoiserie Villa interior uses simple neoclassical framework to build a spacious interior. Adding Chinese motifs and patterns as decorative details to reveal modern time glittering characteristics. Throughout the space, one can feel the urban ambience and spirit. FS: What has been your main focus in designing this work? Especially what did you want to achieve? DC: The project inspiration research is to create a show home of which can give the residence a continuing feel of classical luxury. Every square foot of this project demonstrates complete beauty from floor to ceiling as well as intricate luxurious touches throughout. Sensuously rich materials evoking, and indeed incorporating precious jewels have been combined for interior architectural detailing and colour applications celebrating historical grandeur. One of the unique aspects of the design is to incorporate some Chinoiserie design details in the space. FS: What are your future plans for this award winning design? DC: To promote and share this award winning design to friends and relatives, especially those clients and everyone who visiting this beautiful project. FS: How long did it take you to design this particular concept? DC: Developing concept is a lengthy process under unpredictable time frame. To be exact the initial space planning and concept took approximately three months. FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration? DC: The design was commissioned. FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself? DC: This design is used by another company as their show villa to promote their sales. FS: What made you design this particular type of work? DC: The design was commissioned. FS: Where there any other designs and/or designers that helped the influence the design of your work? DC: Chief Design Director/Creative Director: David Chang Interior Decoration Director: David Chang Senior Interior Designer: Rui Yan Interior Designer: Fankie Li FS: Who is the target customer for his design? DC: Target potential buyers mainly between age of 35 to 55 FS: What sets this design apart from other similar or resembling concepts? DC: The general atmosphere with touch of special art and culture. FS: How did you come up with the name for this design? What does it mean? DC: The name of the Project is named by the clients who commissioned us to design. FS: Which design tools did you use when you were working on this project? DC: Auto Cad, Photoshop, 3D design studio max FS: What is the most unique aspect of your design? DC: Multiple western and Chinese elements and decoration details are utilized in the design. Such as the Huizhou architectural arches details, the common carvings of stone pedestal that is shaped as the plum blossom; the imperial decoration of the dragon scales. Texture rich travertine stone, with its calming colour and elegant appearance, is used throughout the majority of the large area. Furthermore, combination and mix use of leather with brass, marble stone with wood, provided a melodious fashion look for the space. FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills? DC: Chief Design Director/Creative Director: David Chang Interior Decoration Director: David Chang Senior Interior Designer: Rui Yan Interior Designer: Fankie Li FS: What is the role of technology in this particular design? DC: N/A FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design? DC: N/A FS: What are some of the challenges you faced during the design/realization of your concept? DC: The design challenge of this 1,800 square meters villa is that we need to create a space that merges Chinoiserie and Western Classic together to create a mixture of modern and traditional context interior. FS: How did you decide to submit your design to an international design competition? DC: Love to share good design with the international community. FS: What did you learn or how did you improve yourself during the designing of this work? DC: N/A FS: Any other things you would like to cover that have not been covered in these questions? DC: N/A
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers. |
||||||||||||||||||
|
||||||||||||||||||
|
||||||||||||||||||
Good design deserves great recognition. |
A' Design Award & Competition. |