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Bbg-Brand Fashion Shoes Flagship Store Fashion Shoes Store by ZHOU Wenjun |
Home > Winners > Design #48322 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
ZW: We helped to deliver a comprehensive design to completely upgrade the image of this 1000m2 store
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
ZW: An innovative redesign of a state of the art and fashion shopping space to attract customers and effectively alleviate the impact from on-line sellers. We helped to deliver a comprehensive design to completely upgrade the image of this 1000m2 store, including: architectural renovation, overall interior design, product, brand logo and visual identity system.
FS: What are your future plans for this award winning design?
ZW: Publish and let more people know how good design it is, how work successfully it is, all publish for our teams and for our clients
FS: How long did it take you to design this particular concept?
ZW: About 6 month
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
ZW: For unique, and for best qulitity
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
ZW: There r 2 design firm, both r my design team, work for this, 524 Studio + 524 Architecture & Design We designed all, including: architectural renovation, overall interior design, product, brand logo and visual identity system.
FS: What made you design this particular type of work?
ZW: We're enjoy designing the whole things, not just for spatial, not just for brand, not just for product... everything need design, it's a integrated and mixed. we do well in crossover design.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
ZW: My team: 524 Studio + 524 Architecture & Design
FS: Who is the target customer for his design?
ZW: each customers
FS: What is the most unique aspect of your design?
ZW: the world’s first and unique handrail that grows up gradually from the ground (not start from the common 1000mm),contemplated other soft-looking facilities,fused the Chinese name into its English initials BBG, and used the images of four shoes as strokes of characters. tried the best to highlight this unique logo.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
ZW: Crafts-man for sculpture, worker for architectural renovation, and 3d print....
FS: What is the role of technology in this particular design?
ZW: Everything is supporting, all for the design
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
ZW: Analytical research is needed before design, space, customer, others...
FS: What are some of the challenges you faced during the design/realization of your concept?
ZW: We need pay more times to persuaded clients and workers to understand our great design.
FS: How did you decide to submit your design to an international design competition?
ZW: Our design works, all of them r good quality enough, they had won many top international design awards for recent years.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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