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Citroen in Lines Illustration by Nikolay Ivanov |
Home > Winners > Design #45461 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
NI: The "Citroën in Lines" project was born from my passion to the car brand, and love to design. What I wanted is to represent the history of the cars, in different way, that haven't been done so far. I experimented with different techniques for a while till I found the right one for me. This design's aim is to make not only the car brand enthusiasts but the people that have never driven a Citroën car to browse thru their history with interest.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
NI: I wanted to create a piece that stands out and be recognizable among other works. The hardest was to find the correct visuals, and order of the images, as there are a lof of different models. I choose to use Behance as a platform for my work, and exhibit it there. I wanted this design to be well recognized among the car fans and not only. Luckily Citroën International contacted me a week after I published my work, and proposed to share it in it's social networks. For me this was a huge success of the project.
FS: What are your future plans for this award winning design?
NI: I will further develop the project by adding new and missing models of the brand, also planning to animate those designs, in order to make the project fully completed.
FS: How long did it take you to design this particular concept?
NI: The concept itself took the most of the time. I spent maybe few moths to come up with the visuals and the idea.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
NI: I did this work because of my passion to the car brand. I wanted to make a personal work that is inspired of something I love. This way I was working with all my passion and energy.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
NI: This design was used by Citroën itself, and promoted thrue all the social networks they use. I am currently selling artprints of this design.
FS: What made you design this particular type of work?
NI: I wanted to create a project that will stand out. To do this I knew I had to choose a subject that was close to me and this is how it came.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
NI: While working on this design I got great help and motivation from my friend and great illustrator Fausto Montanari
FS: Who is the target customer for his design?
NI: Almoast every person that is interested in cars.
FS: What sets this design apart from other similar or resembling concepts?
NI: The design itself, the colors, shapes and order.
FS: How did you come up with the name for this design? What does it mean?
NI: The name represents the technique of making this design. As I used only strokes / lines I have named it "Citroën in lines" It also stands out for the line of the history.
FS: Which design tools did you use when you were working on this project?
NI: I did use Adobe Illustrator for creating this piece.
FS: What is the most unique aspect of your design?
NI: I believe the most unique aspect of this design is the way it serves the huge amount of models in a simple, engaging and easy to understand way.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
NI: The research behind this work was massive. I have tried to discover all the information I could for existing and conceptual models they have produced, as well year start and stop of production. I have ordered all the cars in chronological order from the first, to the last.
FS: What are some of the challenges you faced during the design/realization of your concept?
NI: The huge amount of work was the hardest. While doing this design I was working on other projects for clients and I had to remain calm and motivated to do it even I had to work almoast all the time.
FS: How did you decide to submit your design to an international design competition?
NI: I was reached from A'Design team with an exclusive invitation to join the competition.
FS: What did you learn or how did you improve yourself during the designing of this work?
NI: It have been a great experince this project. I found that if you mix your passion with the work you love to do, you can't do any wrong.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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