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Eves Weapon Collier by Britta Schwalm |
Home > Winners > Design #41642 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
BS: I love designs that need a second look. Is 'Eves Weapon' a modern necklace or a homage to an apple, to women? The apple is the first food ever served and is a highly potential symbol for all emotions and situations a woman can face in her life. An apple stands for health, fertility, seduction, lust and sin. Think at Aphrodite, Venus or EVE.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
BS: I designed 'Eves Weapon' to take part at HRD Award and got nominated. This resulted in being sponsored 20,2ct Diamonds to build the necklace. That was what I wanted to achieve - to work with 20,2 ct Diamonds. To work with that amount of Diamonds is gorgeous, fantastic, magnificent.
FS: What are your future plans for this award winning design?
BS: It is on roadshows. From Milan to Antwerp to Hongkong - all over the world, what plans would I need more?
FS: How long did it take you to design this particular concept?
BS: To design it took about approximately 3weeks. To build it I was limited by the HRD-rules - I had about 10 days and nights.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
BS: I designed 'Eves Weapon' to fit the motto 'A la carte' that was given by HRD.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
BS: If there is someone who wants to sell or buy 'Eves Weapon', please let me know :-)
FS: What made you design this particular type of work?
BS: I read the motto given by HRD 'a la carte' and was surprised how angry I got. I though about a pizza as an earring or a prezel as a pendant - silly. Then I decided to ignore the theme because I thought it was not for me. I couldn't. At a time I thought 'appelring' - this is a food made by dehydrating slices of apple resulting in a ring in the design of an apple. This was the start...
FS: Where there any other designs and/or designers that helped the influence the design of your work?
BS: The inventor of the original 'Spannring' a ring that holds its diamonds by tension only. This is the perfect way to set a diamond and get the most of the brilliance and luminosity.
FS: Who is the target customer for his design?
BS: A customer with sense of style and an interest in unique design.
FS: What sets this design apart from other similar or resembling concepts?
BS: The diamonds are set by tension only.
FS: How did you come up with the name for this design? What does it mean?
BS: What is the best weapon a woman has? The way she can tempt and manipulate man. For example with the food she cooks.
FS: Which design tools did you use when you were working on this project?
BS: Pencil, copper, a saw, a camera and photoshop.
FS: What is the most unique aspect of your design?
BS: The setting of the diamonds. It's very difficult to set a diamond by tension only in such small apple-segments. It's possible if the segments are hard soldered properly and only with high quality gold of 750/000.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
BS: I worked with a firm specialised on laser cut in gold.
FS: What is the role of technology in this particular design?
BS: Without laser cut I wouldn't be able to produce the apple-segments in the consistency and quality I needed.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
BS: I researched in the Geek mythology and meet Aphrodite, Nike, Venus. I researched the symbol 'apple' and found the fall of mankind and the proverb 'An apple a day keeps the doctor away'. And I found Wilhelm Tell and his shooting at the apple at the head of his son. I recognised that the apple is a highly potent symbol- and the first food ever served, thinking back to the fall of mankind.
FS: What are some of the challenges you faced during the design/realization of your concept?
BS: The challenges were Working with the very high value of the diamonds Working against the given time Working with that high precision in an amount of 62 segments.
FS: How did you decide to submit your design to an international design competition?
BS: I got an A'Design Award in 2015 and had a lot of success with 'Glueckskind', so it was an easy decision to take part with 'Eves Weapon'.
FS: What did you learn or how did you improve yourself during the designing of this work?
BS: I learned that my family stands close to me. Without their support I wouldn't have been able to finish the work in the given time.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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