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Beer Flood Porter Label by Evgeny Dyakonov

Home > Winners > Design #39084 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Evgeny Dyakonov (ED) for A' Design Awards and Competition. You can access the full profile of Evgeny Dyakonov by clicking here. Access more information about the award winning design Beer Flood Porter here.



Interview with Evgeny Dyakonov at Tuesday 24th of February 2015

FS: What is the main principle, idea and inspiration behind your design?
ED: The event, the bicentennial anniversary of whichw as celebrated on October 17, 2014, was the idea behind this brand: a tragic accident took place on this day in 1814 in London at Meux's brewery (also known as the Horse Shoe Brewery). One of its wooden vatsburst it was used for the maturation of porter, an absolute favorite among all beverages in the British capital at that time. In its pursuit of volumes, the brewery tried to use larger and larger vats, and this race for output has eventually resulted in the tragedy:a 270,000 gal vat (over a million liters) with portercracked at the seams, and the liquid leaked into the street, killing eight people and seriously damaging a few houses. Having studied the ancient recipes, the brewers decided to make the historical porter of that time - Beer Flood Porter. The studio designed an original label based on studies of the history and details of the incident in London and the nature of the drink.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

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