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Worknic Lunchbox by Andrea Mazo Viadero

Home > Winners > Design #38864 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Andrea Mazo Viadero (AM) for A' Design Awards and Competition. You can access the full profile of Andrea Mazo Viadero by clicking here. Access more information about the award winning design Worknic here.



Interview with Andrea Mazo Viadero at Tuesday 17th of March 2015

FS: What is the main principle, idea and inspiration behind your design?
AM: When i was at the Design School i tried to avoid eat there because i did not disconnect and did not like the experience. So i thought about the people who had to do it daily at work and how the lunchbox do not help them to benefit the lunch break for having time themselves.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
AM: Enhancing the dining experience also benefit people´s health.

FS: What are your future plans for this award winning design?
AM: I would like to sell it in the market

FS: How long did it take you to design this particular concept?
AM: I worked in this design about 7 months.

FS: Who is the target customer for his design?
AM: People who think that their quality of life can improve with little daily details.

FS: What sets this design apart from other similar or resembling concepts?
AM: Worknic has the function of a normal lunchbox, but with characteristics that make the difference. The philosophy, the materials and the usability are some of them.

FS: How did you come up with the name for this design? What does it mean?
AM: Worknic is a concept that joins two words implicitly in the philosophy of the product: "work" and "picnic"

FS: What is the most unique aspect of your design?
AM: It is a design that transmits the warmth of being at home when you aren´t. I think that this fact is very important.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
AM: I had the help of Fátima Ferreiro, an experienced designer.

FS: What are some of the challenges you faced during the design/realization of your concept?
AM: The biggest obstacle I encountered during the project was finding the balance between the philosophy, all the utilities I wanted to incorporate in the design and the physical characteristics of the object.

FS: How did you decide to submit your design to an international design competition?
AM: i am looking for job and i thought that it would be a good opportunity and experience for me.

FS: What did you learn or how did you improve yourself during the designing of this work?
AM: i have learnt that a design never is finished. Someone can change it radically with his point of view.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



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