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Etsy Annual Report Publication Design by Isidora Spajich |
Home > Winners > Design #37904 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
IS: As an art student, I always strive towards the challenging myself, therefore, this project was a great opportunity to experiment with artistically designed annual report, and go away from clean and generalized forms.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
IS: Goal was to showcase the creativity through everyday items. Making something creative in a financial field is challenging. Showing serious data in a new way.
FS: What are your future plans for this award winning design?
IS: There is always room for improvement, and this design can be used to influence trends in current design industry.
FS: How long did it take you to design this particular concept?
IS: Three and a half weeks. One week of research and careful study of the website and its users, and eight weeks of two and a half weeks of design.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
IS: This design was a part of a school project that had intention to push the student out of the comfort zone, with the intention to create extraordinary product.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
IS: Currently, this is design is not being used for any other purposes, nor being leased for any other type of the production.
FS: What made you design this particular type of work?
IS: As a person who loves photography it was only natural to try and push myself out of the comfort zone and use more illustration.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
IS: Prior to the designing this piece, I did conduct the research, and some of the handwritten designs, like Esquire, captured my interest and inspired me to try and create similar form.
FS: Who is the target customer for his design?
IS: It would be the shareholder of the company who would normally review this annual report.
FS: What sets this design apart from other similar or resembling concepts?
IS: Artistic form used to convey the everyday information.
FS: How did you come up with the name for this design? What does it mean?
IS: Name is the part of research within the required instructions for the class.
FS: Which design tools did you use when you were working on this project?
IS: Main software used was a Adobe InDesign, as well as Adobe Photoshop and Adobe Illustrator.
FS: What is the most unique aspect of your design?
IS: Fun.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
IS: The only collaborator was my school instructor who guided me wisely into making good design decisions.
FS: What is the role of technology in this particular design?
IS: Etsy is an eCommerce site that depends on the technological skills of their users. Well designed collateral can improve companies profits by increasing the number of users.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
IS: Research of the Etsy web site was a key to the creation of this annual report. Since Etsy is still not publicly traded company, only available report was Etsy Progress Report that is publicly available.
FS: What are some of the challenges you faced during the design/realization of your concept?
IS: Keeping consistency is a great challenge when hand-lettering and illustration is involved. Great number of drawing can create overwhelming mess or entertaining booklet like this.
FS: How did you decide to submit your design to an international design competition?
IS: Upon the advice of my Instructor Chris Huang, I decided to submit the work in hopes of getting the feedback that can be good guidance for the future.
FS: What did you learn or how did you improve yourself during the designing of this work?
IS: When designing with large number of elements, one need to edit over and over again, sometimes just step away and come back next day with a fresh perspective.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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