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Garzisi Multifunctional Packaging by Pradnya Phadke |
Home > Winners > Design #37012 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
PP: Saffron is a precious spice for its values and the elaborative production process. We wanted to preserve the purity of this valuable delicacy till it becomes part of the desired recipe.
FS: How long did it take you to design this particular concept?
PP: It took around two and a half months including the research phase till the final design file was ready.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
PP: Mr. Giulio Garzisi commissioned this project. He wanted an innovative and exclusive brand and pack to launch his activity.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
PP: It is being produced by Giulio Garzisi
FS: What made you design this particular type of work?
PP: A lot of research led me to find the gap in the market... so took the opportunity to fill make a mark in the area of luxury packaging for saffron.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
PP: It is difficult to point out just one person or design as the influencing factor. In past 12 years of working as a designer; interacting with various clients, designers and creatives; learning something from them all and observing the surroundings... it has all played a part in influencing this design.
FS: Who is the target customer for his design?
PP: It is a luxury pack so the customer profile we created the design around was of a person from higher economic group, coming from countries like Japan, Russia, Scandinavian region and Middle east. He is a person you knows of and appreciates the high quality of the Italian products and admires the Italian design.
FS: What sets this design apart from other similar or resembling concepts?
PP: This is a unique design for the sector and type of product.
FS: How did you come up with the name for this design? What does it mean?
PP: It is the family name of the client.
FS: What is the most unique aspect of your design?
PP: The packaging in reality is a compact and smart little product. It preserves its content, prepares it for use and even becomes a shelf display to attract the shopper.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
PP: We were a team who applied our individual expertise to make this wonderful project come to life.
FS: What did you learn or how did you improve yourself during the designing of this work?
PP: It was a huge learning curve. Every aspect of this project was thrilling and at the same time challenging. Procuring materials and handling the production process taught me a lot about the industry and resource management. So far I was used to project management with designers and handling the client but I was new to production at this level. Also, time management is a big point on the list of things learnt in the project.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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