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Editor Frank Scott (FS) from DesignPRWire has interviewed designer Federico Traverso (FT) for A' Design Awards and Competition. You can access the full profile of Federico Traverso by clicking here. Access more information about the award winning design Everyday chair here. |
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Interview with Federico Traverso at Sunday 27th of April 2014 FS: What is the main principle, idea and inspiration behind your design? FT: We want our products to give emotions, telling the wonderful stories which we all need. FS: What has been your main focus in designing this work? Especially what did you want to achieve? FT: To create a kind of manifesto, to relax taking our time. FS: What are your future plans for this award winning design? FT: Let make it famous FS: How long did it take you to design this particular concept? FT: 1 month FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration? FT: I decided to pursuit an inspiration to comunicate an idea FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself? FT: produced by Myyour FS: What made you design this particular type of work? FT: the desire to comunicate an idea FS: Where there any other designs and/or designers that helped the influence the design of your work? FT: marcel duchamp FS: Who is the target customer for his design? FT: contract and residential FS: What sets this design apart from other similar or resembling concepts? FT: I don't think there are similar concepts FS: How did you come up with the name for this design? What does it mean? FT: I decided to call it "Everyday" because everyone use to seat everyday in this "chair". It's a kind of "democratic" design". FS: Which design tools did you use when you were working on this project? FT: brain, sheets of paper, pencil and one computer FS: What is the most unique aspect of your design? FT: the approach FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills? FT: my collegue Alberto Brogliato from Brogliatotraverso design studio FS: What is the role of technology in this particular design? FT: a main role to reach the final shape FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design? FT: only research to check the uniqueness FS: What are some of the challenges you faced during the design/realization of your concept? FT: to reach a confortable chair, with simple and iconic shape. FS: How did you decide to submit your design to an international design competition? FT: I saw your contest in the web FS: What did you learn or how did you improve yourself during the designing of this work? FT: to believe in ideas FS: Any other things you would like to cover that have not been covered in these questions? FT: nothing
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers. |
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Good design deserves great recognition. |
A' Design Award & Competition. |