THE AWARD
CATEGORIES
REGISTRATION
SUBMIT YOUR WORK
ENTRY INSTRUCTIONS
TERMS & CONDITIONS
PUBLICATIONS
DATES & FEES
METHODOLOGY
CONTACT
WINNERS
PRESS ROOM
GET INVOLVED
DESIGN PRIZE
DESIGN STORE
 
THE AWARD | JURY | CATEGORIES | REGISTRATION | PRESS | WINNERS | PUBLICATIONS | ENTRY INSTRUCTIONS

Ni Led Parasol by Terry Chow

Home > Winners > Design #33914 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Terry Chow (TC) for A' Design Awards and Competition. You can access the full profile of Terry Chow by clicking here. Access more information about the award winning design NI here.



Interview with Terry Chow at Saturday 26th of April 2014

FS: What is the main principle, idea and inspiration behind your design?
TC: Our main principle is to design something that is highly adaptable to different occasions based on a classic item that everybody knows. We come up with the idea to design the NI noticing that parasol is only used during daytime. We doubt about that as we are always inspired by the concept that things mean more than what we think.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
TC: To make it all-in-one so that it can be moved to anywhere and easily plugged in. “Simple to use” is what we want to achieve.

FS: What are your future plans for this award winning design?
TC: To make it even more outstanding and further develop on its concept.

FS: How long did it take you to design this particular concept?
TC: It took us almost 4-5 years. We once thought that it would appear in the market but it didn’t. That’s why we decided to create it on our own.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
TC: Many people asked the same question. At the beginning it was a side project that we first tried on, as it was totally different from what our company has been working on.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
TC: We designed and produced it.

FS: What made you design this particular type of work?
TC: We looked at what we have in hands and found that we were ready to do this.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
TC: No.

FS: Who is the target customer for his design?
TC: The luxury class, high-end customers that are interested in quality of life, and also commercial customers such as hotels, resorts and etc.

FS: What sets this design apart from other similar or resembling concepts?
TC: The overall simplicity.

FS: How did you come up with the name for this design? What does it mean?
TC: NI means “not exactly” in Spanish. Things tend to be perceived as what they appear to be, but they are actually more than that. The NI Parasol is a parasol, but it is not all of it. It is also a torch, lighting system and etc…

FS: Which design tools did you use when you were working on this project?
TC: CAD and screwdriver….

FS: What is the most unique aspect of your design?
TC: The 3-channel dimmable LED lighting

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
TC: We worked with a guy in Technology Solutions, who graduated with a B.Sc. from McMaster University and Ph.D from University of Toronto. He provided us a lot of support on lighting and PCB design.

FS: What is the role of technology in this particular design?
TC: The dimmable 3-channel lighting.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
TC: The colors of lighting did take us some time to research and test on.

FS: What are some of the challenges you faced during the design/realization of your concept?
TC: The challenge is about remembering the truth that when you get something, you always need to give up something. For example, in making the stand strong enough, we need to use heavier material. It means that the parasol may become more difficult to move. We have to consider on things like this and to make right choices. I guess this applies to not only designs but also many other things too. Balance always has to be achieved.

FS: How did you decide to submit your design to an international design competition?
TC: It is unique and we would like to introduce it to the international audience. In this way, it can be adapted to even more different environments.

FS: What did you learn or how did you improve yourself during the designing of this work?
TC: You have to keep trying even when everyone says it is impossible.

FS: Any other things you would like to cover that have not been covered in these questions?
TC: No thanks.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | View Press-Release | Translations


 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS
IMPRESSUM IMPRINT

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Good design deserves great recognition.
A' Design Award & Competition.