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Olga Case by Ari Korolainen

Home > Winners > Design #33513 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Ari Korolainen (AK) for A' Design Awards and Competition. You can access the full profile of Ari Korolainen by clicking here. Access more information about the award winning design Olga here.



Interview with Ari Korolainen at Sunday 13th of April 2014

FS: What is the main principle, idea and inspiration behind your design?
AK: Private Case, several ways to use. By using you will find your way.To use environmently friendly materials, plain design, functional products.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
AK: This case can be use by several ways. I do not wanna tell everything. I leave something to one who is using it. When your demands grow. Case is ready to answer your demands.

FS: What are your future plans for this award winning design?
AK: Sell a lot...I would like to design more items to make a large collection. Colors and models

FS: How long did it take you to design this particular concept?
AK: It took about a year to do this.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
AK: I made first cases about 30 years ago. And somehow my design allways is coming from my own needs. Now I needed a case to my Mac. A simple case with Mac feeling and diffrent way to use.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
AK: We have own factory, where we make most of the products.

FS: What made you design this particular type of work?
AK: My own needs.IMPORTANT. Sholderstrap can be use different ways. You can carry I phone, Mini I pad or I pad at the sae time with you or you can carry book newspaper or umbrella with you. As much as you can carry inside of a case you can carry outside of the case

FS: Where there any other designs and/or designers that helped the influence the design of your work?
AK: I try to discuss with my friends to get feed back from my work

FS: Who is the target customer for his design?
AK: I think Mac users are main target..

FS: How did you come up with the name for this design? What does it mean?
AK: Name Olga is like finnish word olka, which means sholder.

FS: Which design tools did you use when you were working on this project?
AK: We make prototype by hands.

FS: What is the most unique aspect of your design?
AK: Plain and functionality with a small glue. You can carry I phone, Mini I pad or I pad at the sae time with you or you can carry book newspaper or umbrella with you. As much as you can carry inside of a case you can carry outside of the case

FS: What is the role of technology in this particular design?
AK: Macintosh measurementsTo catch feeling of Mac. New color Mac silveris comingThere is a lot of handwork

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
AK: I discusses with Mac users and Mac stores To solve their problems. More in

FS: How did you decide to submit your design to an international design competition?
AK: I have taken part for some other design competitions with a good luck some past years.

FS: What did you learn or how did you improve yourself during the designing of this work?
AK: Every work learns me something. To develop better products.

FS: Any other things you would like to cover that have not been covered in these questions?
AK: More informatio ari.korolainen@privatecase.fi


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

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