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Jellyfish Investment Firm Corporate Identity by Sharon Webber-Zvik |
Home > Winners > Design #31523 >Interview |
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FS: What is the most unique aspect of your design?
SW: I assume that it is an interesting process: usually logos are made for products, In this case I created a product out of a logo...
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
SW: Hiring the air brush artist Mark Polikovsky to paint the 3D printed Jelyfish guaranted loyalty to the brand's color values.
FS: What is the role of technology in this particular design?
SW: Oh, I am so fascinated with the 3D printer, learning how to create the Jellyfish with it was fabulous
FS: What are some of the challenges you faced during the design/realization of your concept?
SW: first of all, finalizing the concept for international investment firm named “Jellyfish”- the context of a spineless creature to money and investment was problematic. The next challenge appeared when I decided to turn the flat logo into to a mascot. Than I needed to learn 3D software from scratch with tight time limitation.
FS: How did you decide to submit your design to an international design competition?
SW: I belive in this design evolution and I am proud of it. I wanted it to be shown
FS: What did you learn or how did you improve yourself during the designing of this work?
SW: It was the first time I have ever expirenced with 3D modeling and 3D printing. It was a lot of fun, and I can't wait to do it again!
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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