|Editor Frank Scott (FS) from DesignPRWire has interviewed designer Albert Salamon (AS) for A' Design Awards and Competition. You can access the full profile of Albert Salamon by clicking here. Access more information about the award winning design TTMM (after time) here.
|Interview with Albert Salamon at Monday 14th of April 2014
FS: What is the main principle, idea and inspiration behind your design?
AS: My dream has been to design my own watch. Thanks to the Pebble Kickstarter program my dreams have come true.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
AS: My idea was to design a NEW TIME, suitable for the 21st digital century. New technology has given us a new space, which is priceless but, at the same, time it obliges us to get it right. We cannot simulate mechanical clocks: it has to be done in new ways.
FS: What are your future plans for this award winning design?
AS: I plan to port some of TTMM watchfaces for other smartwatch platforms like Android (moto 360) and iOS (iWatch from Apple).
FS: How long did it take you to design this particular concept?
AS: It took about a year to design 40 watchfaces, as well as coding and testing them. Then we developed the Android and iOS apps for all 40 models.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
AS: This this is the natural outgrowth of my previous TIME projects, Dominus and Genuse. I think that TTMM project was undertaken because of a lack of any original design on Pebble and because of my own, personal question about what TIME is.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
AS: I designed it for myself in the hope that other people would find it useful and that they might like it. I did not have any business propositions, but I would be glad to work with Apple.
FS: What made you design this particular type of work?
AS: Pebble device limitation: black-white screen with only 144x168 pixels and 20Kb memory. It was a considerable challenge to design readable, original, beautiful, stylish and clever watchfaces.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
AS: Nope. It was a journey in time to my imagination.
FS: Who is the target customer for his design?
AS: Everyone who is tired of traditional watches simulation and is looking for something new.
FS: What sets this design apart from other similar or resembling concepts?
AS: Most watchfaces look like real clocks from the past (analogue clock, dixie, LCD matrix, flip) and are primarily designed for a circular or square frame. Only a few watchfaces have tried to adjust their design to fit Pebble' framework
FS: How did you come up with the name for this design? What does it mean?
AS: TTMM is a new name (sound) for TIME. It comes from HH:MM code. TTMM is the core of watchface names: TTMMINUS, 4TTMM, 9TTMM, DOTTMM, BETTMM, DIGITTMM, TTMMLINE, TTMMIS, ATTMM, TTMMCHAR, BITTMM, ETTMM, TOOTTMM, SETTMM and more. TTMM AFTER TIME.
FS: Which design tools did you use when you were working on this project?
AS: Adobe Illustrator and Photoshop, Pebble api, XCODE.
FS: What is the most unique aspect of your design?
AS: Purity and simplicity. TTMM discovers new formulas to display time. In 9TTMM minutes are divided in six groups of nine dots. Each dot represents a single minute. Every ten minutes the group transforms itself into one square. In 4TTMM each hour is displayed by four square quarters. A slowly flashing quarter square represents a five minute period. After ten minutes the square blinks rapidly. Fifteen minute periods are signaled by a lit-up square.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
AS: Michal Zylinski programmed apps for Pebble and TTMM app for Android. Karol Kozimor programmed TTMM app for iOS.
FS: What is the role of technology in this particular design?
AS: Technology made this project possible. The Pebble watch give us a new space for presenting time and other useful information. This watch has changed our style of living and ways of using information.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
AS: The project is based on my own Pebble Store research; I concluded that there are more than 5000 watch apps, and thanks to free watchface generators, most of them are picture with digits. Only a few models are nice and well designed.
FS: What are some of the challenges you faced during the design/realization of your concept?
AS: Screen, memory and font limitations. That is why I designed my own fonts with graphics or letters.
FS: How did you decide to submit your design to an international design competition?
AS: I regard the TTMM collection to be well designed and original, and that is why I decided to submit it to a professional jury.
FS: What did you learn or how did you improve yourself during the designing of this work?
AS: I have been through whole process - from idea, through to concept drawing, programming production, tests and improvements, App Store submission, choosing the name and identification and, last but not least ,- constructing the webpage, writing promotion texts for portals and magazines. That's how I discovered that design is only 10% of the product, and that you must really believe in it and be patient. It was an important lesson.
FS: Any other things you would like to cover that have not been covered in these questions?
AS: TTMM is a huge sucess. Untill now 30,000 people have downloaded TTMM app and if we multiply it by 40 models we have over one million watchfaces on wrists. This is something big for me.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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