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Temple Cake Stand by Chris Woodward

Home > Winners > Design #26761 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Chris Woodward (CW) for A' Design Awards and Competition. You can access the full profile of Chris Woodward by clicking here. Access more information about the award winning design Temple here.



Interview with Chris Woodward at Saturday 23rd of February 2013

FS: What is the main principle, idea and inspiration behind your design?
CW: I wanted to design a contemporary cake stand that was user friendly, hygienic and suitable for todays lifestyles and needs.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
CW: I wanted to achieve a product that would be more adaptable and efficient than the cake/food stands currently available.

FS: What are your future plans for this award winning design?
CW: My ultimate goal would be to have Temple produced and used around the world.

FS: How long did it take you to design this particular concept?
CW: The idea developed over a period of a few months in between other client projects. This enabled me to re-visit the concept with fresh ideas and provided the opportunity to re-evaluate the design.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
CW: There was a glaring omission within the baking market for a modern looking cake stand. There were a wealth of great products available for preparation and cooking of baked goods but very little for them to be displayed on.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
CW: I would love to launch the product myself but this will require backers or funding. I would consider selling the design on if this facilitated its production and distribution.

FS: What made you design this particular type of work?
CW: I wanted to explore my other skillsets after having spent 17 years designing consumer electronics. The kitchenware market was a completely new area, that enabled me to consider a new range of priorities for the product.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
CW: The honesty of materials seen in contemporary dining ware was something that I wanted to maintain and develop. I was very keen to retain the use of beech for the cake stand spine as it is a real, natural material with its own properties.

FS: Who is the target customer for his design?
CW: Anyone who likes to entertain at home or outdoors or has limited space within their kitchen/dining areas. The product would also look great serving afternoon tea in hotels/restaurants or coffee shops. The product would also be appreciated by design savvy individuals due to its aesthetic and functionality.

FS: What sets this design apart from other similar or resembling concepts?
CW: Its a fresh approach to a very traditional product that has not really been revised for todays uses.

FS: How did you come up with the name for this design? What does it mean?
CW: Balinese Temples have the same tiered structure as the product - hence the name Temple. A Temple is often the centre of a community which reflected the central nature of the product as a table centrepiece.

FS: Which design tools did you use when you were working on this project?
CW: A range of hand sketches , card models, 2D cad, 3D Cad, prototyping and 3D printing. Also interviewing skills and problem solving.

FS: What is the most unique aspect of your design?
CW: The intuitive, simple way to assemble and disassembly for storage.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
CW: I worked on the product alone but took onboard feedback from hobbyists and contemporaries within the kitchenware industry.

FS: What is the role of technology in this particular design?
CW: Technology did not have a role in the product other than the tools used in the design process. I wanted to create something that was structurally advanced rather than technologically so.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
CW: Research was based on interactions with hobbyists and contemporaries within the kitchenware industry.

FS: What are some of the challenges you faced during the design/realization of your concept?
CW: The biggest challenge was keeping the manufacturing process cost efficient.

FS: How did you decide to submit your design to an international design competition?
CW: I felt the design would appeal to an international audience.

FS: What did you learn or how did you improve yourself during the designing of this work?
CW: I learnt to keep on re-evaulating the design concept whilst maintaining the design drivers but also learning when not to overwork something.

FS: Any other things you would like to cover that have not been covered in these questions?
CW: I would like to highlight the simplicity and originality of the product which is what I am most proud of.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

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