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Editor Frank Scott (FS) from DesignPRWire has interviewed designer Benno Simma (BS) for A' Design Awards and Competition. You can access the full profile of Benno Simma by clicking here. Access more information about the award winning design six for all here. |
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Interview with Benno Simma at Wednesday 13th of June 2012 FS: What is the main principle, idea and inspiration behind your design? BS: I follow the principles of design: less pieces , less material, simple production and simple consumption FS: What has been your main focus in designing this work? Especially what did you want to achieve? BS: Making furniture with six different modular pieces FS: What are your future plans for this award winning design? BS: Continue to propose my principles FS: How long did it take you to design this particular concept? BS: 18 months FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration? BS: I decided by myself following a long personal research in reducing components FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself? BS: My design is sponsored by an art gallery (ES gallery of contemporary art - merano-italy) and a furniture company (höller kg - laives-italy) FS: What made you design this particular type of work? BS: CNC - digital milling machine FS: Where there any other designs and/or designers that helped the influence the design of your work? BS: The work of richard buckminster fuller, otto frei and conrad wachsmann FS: Who is the target customer for his design? BS: Someone who likes do the things by himself FS: What sets this design apart from other similar or resembling concepts? BS: It is assembled with a minimal number of pieces FS: How did you come up with the name for this design? What does it mean? BS: Six for all means that with only six different pieces You can make a lot of furniture FS: Which design tools did you use when you were working on this project? BS: Only CNC digital milling machine FS: What is the most unique aspect of your design? BS: The reduction FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills? BS: With a furniture company FS: What is the role of technology in this particular design? BS: Mostly digital machines FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design? BS: Find good solutions for simple digital productions FS: What are some of the challenges you faced during the design/realization of your concept? BS: Six for all FS: How did you decide to submit your design to an international design competition? BS: For searching more visibility FS: What did you learn or how did you improve yourself during the designing of this work? BS: Fighting for simple solutions FS: Any other things you would like to cover that have not been covered in these questions? BS: Going on nearer to perfection
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers. |
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Good design deserves great recognition. |
A' Design Award & Competition. |