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Editor Frank Scott (FS) from DesignPRWire has interviewed designer Sanaz Hassannezhad (SH) for A' Design Awards and Competition. You can access the full profile of Sanaz Hassannezhad by clicking here. Access more information about the award winning design Voyz here. |
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Interview with Sanaz Hassannezhad at Tuesday 22nd of October 2024 FS: What is the main principle, idea and inspiration behind your design? SH: The main principle behind Voyz is to enhance the travel experience through user-centered design. Inspired by the complexities travelers face, I aimed to integrate advanced technology with practical features to address these challenges. The name "Voyz," a play on "voyage," encapsulates the essence of travel, highlighting the importance of convenience and security in a suitcase. FS: What has been your main focus in designing this work? Especially what did you want to achieve? SH: My primary focus was on functionality and user experience. I wanted to create a suitcase that not only offers advanced features like real-time tracking and fingerprint authentication but also provides peace of mind for travelers. Achieving a balance between aesthetics and practicality was crucial. FS: What are your future plans for this award winning design? SH: I plan to explore partnerships with travel accessory brands for mass production and distribution. Additionally, I aim to incorporate user feedback to enhance future iterations of the design. FS: How long did it take you to design this particular concept? SH: The design process for Voyz took approximately six months, including research, prototyping, and testing phases. FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration? SH: The concept was driven by my personal experiences as a traveler and the common issues faced in luggage security and functionality. It was a self-initiated project rather than a commissioned design. FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself? SH: Currently, Voyz is not yet in production, but I am actively seeking partnerships with manufacturers to bring it to market FS: What made you design this particular type of work? SH: My passion for travel and technology motivated me to create a solution that could simplify the travel experience, making it more efficient and enjoyable for users. FS: Where there any other designs and/or designers that helped the influence the design of your work? SH: I drew inspiration from smart home technology and wearable devices that prioritize user experience and security, as well as innovative travel accessories that have successfully integrated tech features. FS: Who is the target customer for his design? SH: The target customers are tech-savvy travelers, frequent flyers, and those who prioritize convenience and security in their travel gear. FS: What sets this design apart from other similar or resembling concepts? SH: Voyz stands out due to its comprehensive integration of features like item scanning, remote locking, and weight sensing, all in a stylish and durable design. FS: How did you come up with the name for this design? What does it mean? SH: The name "Voyz" is derived from "voyage," reflecting the travel aspect of the suitcase while emphasizing its smart capabilities. FS: Which design tools did you use when you were working on this project? SH: I used software tools like Rhino for 3D, and Keyshot for rendering. and various prototyping tools to develop and refine the concept. FS: What is the most unique aspect of your design? SH: The most unique aspect of Voyz is its ability to integrate multiple smart features into a single suitcase while maintaining an elegant design that appeals to modern travelers. FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills? SH: I had consulting with engineers specialising in electronics and materials science to ensure the functionality and durability of the suitcase. FS: What is the role of technology in this particular design? SH: Technology plays a central role in Voyz, enabling features such as real-time tracking, item scanning, and remote locking, which enhance user convenience and security. FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design? SH: Yes, I conducted user surveys and analysed market trends in travel accessories to identify common pain points and ensure that Voyz addresses these effectively. FS: What are some of the challenges you faced during the design/realization of your concept? SH: One major challenge was integrating the technology into a compact form without compromising the suitcase's durability and style. Additionally, sourcing materials that met both aesthetic and functional criteria was difficult. FS: How did you decide to submit your design to an international design competition? SH: I believe that participating in prestigious competitions like the A'Design Award can provide valuable exposure and validation for innovative designs. It was a strategic decision to showcase Voyz on a global platform. FS: What did you learn or how did you improve yourself during the designing of this work? SH: This project taught me the importance of user feedback in the design process. Engaging with potential users helped refine features and improve overall functionality. FS: Any other things you would like to cover that have not been covered in these questions? SH: I’d like to emphasize my commitment to AI in future designs. As I move forward, I aim to incorporate tecnology and AI practices in the production of Voyz and beyond.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers. |
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Good design deserves great recognition. |
A' Design Award & Competition. |