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Lavazza Tiny Eco Espresso MacHine by Florian Seidl |
Home > Winners > Design #149447 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
FS: The internal project name was "Compact & Sustainable". We were aiming to create a very compact, entry level machine that was also as sustainable. We reduced power consumption and used as much recycled plastic as possible.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
FS: Apart from focusing on the use of recycled plastic we designed the product in a way to reduce the visual mass. The main body is made up from several intersecting volumes and contrasting colours and materials.
FS: What are your future plans for this award winning design?
FS: At the moment the product is on the market and quite successful. We're currently considering some minor updates to keep the product relevant.
FS: How long did it take you to design this particular concept?
FS: The complete product development - from the very first initial concept to launching the final product - took about two years.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
FS: Actually the product was developed to replace another existing appliance. So overall we had a good reference and a solid starting point.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
FS: The appliance has been developed by Lavazza in Italy and is currently in production. It is an important part of the product range.
FS: What made you design this particular type of work?
FS: We had to develop a new design replacing an existing model. All this while staying true to the brand identity and form language of Lavazza.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
FS: We initially developed several different proposals and then selected one to develop further and bring into production.
FS: Who is the target customer for his design?
FS: It is an entry level product for us. This means it is accessible to everybody, but it is definitely not cheap. So the target group is really quite universal - everyone looking for a compact and well designed espresso machine.
FS: What sets this design apart from other similar or resembling concepts?
FS: The product was also designed to be part of the Lavazza product range. It therefore uses the sophisticated form language specific to the Italian brand.
FS: How did you come up with the name for this design? What does it mean?
FS: This is quite easily explained. The previous, outgoing model was called TINY. So the new product kept the original name, to signal a certain continuity, but also added the ECO part to underline the new focus in the design.
FS: Which design tools did you use when you were working on this project?
FS: The design process involved everything from analog and digital sketching to 3D modeling, mock-ups and prototypes.
FS: What is the most unique aspect of your design?
FS: The design is massively influenced by the mission to create a sustainable design. This was the guiding concept and had implications on the chosen colours or surface finishings.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
FS: The design was developed by the small in-house team in collaboration with colleagues from the technical department.
FS: What is the role of technology in this particular design?
FS: The product itself is actually not overly complex, since it is an entry level product. It still makes an authentic italian espresso with every preparation.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
FS: The design was developed based on many years of experience operating in this specific market. During the development we also made sure some key aspects were consolidated and verified through consumer tests.
FS: What are some of the challenges you faced during the design/realization of your concept?
FS: Using a high percentage of post consumer recycled plastic is quite challenging. Especially when you're aiming for product aesthetics that are on the same level as products that use virgin materials. We had to develop the colour range and the surface textures accordingly to make sure we'd reacht the expected product quality.
FS: How did you decide to submit your design to an international design competition?
FS: Design competitions play an important part in communication. They help in product and brand positioning. This is why we submit our products to these competitions.
FS: What did you learn or how did you improve yourself during the designing of this work?
FS: With every new product you gain experience and learn. In this specific case we learned a lot about the use of post consumer recycled plastics. All the challenges and opportunities they represent.
FS: Any other things you would like to cover that have not been covered in these questions?
FS: That's all.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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