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Crown Shell Single Sofa by Hamed Mahzoon |
Home > Winners > Design #137356 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
HM: The essence of this name comes from power and its form, which at the same time provides a feeling of comfort. An identity that comes from the heart of a seashell.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
HM: The sofa is very soft and comfortable and provides comfort and induction for you and induces a sense of power.
FS: What are your future plans for this award winning design?
HM: Well, getting to the production stage is definitely a pleasant feeling for any design.
FS: How long did it take you to design this particular concept?
HM: The original idea was formed almost a year and a half ago, but it was very different from the current model. Together with my partner Sana JafariSharif October 2021, I focused on our idea and improved it and created the Crown Shell.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
HM: This is a personal project that made me think a lot about the furniture industry and the inspiration from the environment in the production of the concept has attracted us.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
HM: I have not yet made a final decision on this. But I am very interested in our design reaching the production stage.
FS: What made you design this particular type of work?
HM: Interest in the challenge, idea generation and design of a new product that is emotionally and psychologically valued by the user's needs.
FS: How did you come up with the name for this design? What does it mean?
HM: The essence of this name comes from power and its form, which at the same time provides a feeling of comfort. An identity that comes from the heart of a seashell. With its rotating shape and holding position, it satisfies the users sense of calm, security, harmony and beauty, and values the users feelings. Crown shell is a comfortable and stylish sofa designed with circle black anodized metal and crimson velvet that gives beauty to the space.
FS: What is the most unique aspect of your design?
HM: Shows the most unique design features in its integrity, stitching, texture and color. Ergonomics and comfort are created and the rotating form is one of the decorative elements of the crown shell, which maintains the geometry of the oyster in the form of strength and immortality.
FS: What are some of the challenges you faced during the design/realization of your concept?
HM: The concept used was form-shaped and had a sense of power so that the black ring around it had no contact with the ground, and according to the form, it turns it into a unique product and its eye-catching lines win the user's heart.
FS: How did you decide to submit your design to an international design competition?
HM: With the reception of this product, we realized that our lighting is definitely one of the winners of the competition, and we participated in the best A design competition.
FS: What did you learn or how did you improve yourself during the designing of this work?
HM: Form and comfort challenge and the circle around the sofa is designed to reach the floor. In fact it is connected from the bottom to the sole and from the top to the sofa. Create visual beauty for the environment.
FS: Any other things you would like to cover that have not been covered in these questions?
HM: Thank you very much for your good media, we should thank the parents and teachers who worked hard for us to reach this position and thank God Almighty.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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