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Editor Frank Scott (FS) from DesignPRWire has interviewed designer Midori Yamazaki (MY) for A' Design Awards and Competition. You can access the full profile of Midori Yamazaki by clicking here. Access more information about the award winning design List of Innovation Seeds here. |
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Interview with Midori Yamazaki at Thursday 2nd of January 2025 FS: What is the main principle, idea and inspiration behind your design? MY: The experience with COVID-19 has given humanity the seeds of innovation in many fields. Before the problems are solved and the seeds are forgotten, we have created a list of concepts and ideas for future research. FS: What has been your main focus in designing this work? Especially what did you want to achieve? MY: Utilize the seeds of innovation gained from the COVID-19 experience as a list of concepts and ideas for future research. FS: What are your future plans for this award winning design? MY: To put the seeds of innovation into practice and innovate. FS: How long did it take you to design this particular concept? MY: It took about a year from research visits to various laboratories to holding workshops using Innovation Seed List. FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration? MY: During the coronavirus pandemic, we all came up with a project to deal with the coronavirus and implemented it. FS: What made you design this particular type of work? MY: During the coronavirus pandemic, we considered the best ideas and actions to take. FS: Who is the target customer for his design? MY: The created communication is for the general public who are not familiear with technology. FS: What sets this design apart from other similar or resembling concepts? MY: What makes this work stand out is that it incorporates an easy-to-understand and user-friendly UX (illustrations and list viewing functionality) for an online list. FS: How did you come up with the name for this design? What does it mean? MY: I named it the "List of Innovation Seeds" to be as clear and direct as possible. FS: Which design tools did you use when you were working on this project? MY: D3.js was used to provide an easy-to-use list browsing function. FS: What is the most unique aspect of your design? MY: Illustrations are used to explain each innovation seed. FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills? MY: For this project, we collaborated with a number of research labs at the University of Tokyo, as well as with popular children's book illustrators. FS: What is the role of technology in this particular design? MY: We were able to create a great, enjoyable UX by using a program that specializes in visualization. FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design? MY: We did design research into collective intelligence to do interdisciplinary collaboration. FS: How did you decide to submit your design to an international design competition? MY: Other works have won the A'design award in the past.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers. |
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Good design deserves great recognition. |
A' Design Award & Competition. |