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Woonwaard Rebranding by Ruud Winder |
Home > Winners > Design #103738 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
RW: Visualising the diversity of Woonwaard's tenants.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
RW: Our goal was an identity that would be embraced by all tenants, but which would also be well applicable at a more corporate level. Both have been successfully achieved.
FS: What are your future plans for this award winning design?
RW: Woonwaard has had a number of components further developed by us. Such as the BI environment, statistics, etc. This makes the corporate identity even more complete.
FS: How long did it take you to design this particular concept?
RW: 1 month
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
RW: The contract was awarded to Rebrandt after careful agency selection.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
RW: Woonwaard is the only one allowed to continue using this design.
FS: What made you design this particular type of work?
RW: The search for a unique identity that fully corresponds to the character of the organization.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
RW: The Rebrand team.
FS: Who is the target customer for his design?
RW: Tenants, relations and employees
FS: What sets this design apart from other similar or resembling concepts?
RW: It is daring to express the diversity and respect for the tenants so exuberantly, resulting in a colorful and colorful design.
FS: How did you come up with the name for this design? What does it mean?
RW: The name WOONWAARD already belonged to the client, it was not developed by us.
FS: Which design tools did you use when you were working on this project?
RW: Sketchbooks, Pantone color stuff, Pinterest, Adobe software and more.
FS: What is the most unique aspect of your design?
RW: The colorful and unique combination of the circle parts. Each application in the identity is given a unique set of circles.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
RW: Designer | Design and Brand Architecture: Ruud Winder Brand Storyteller - Corporate Story of Woonwaard: Vincent Jeitler Brand Stylist - Brand-Identification-Program + Styling: Nikkie Wester Junior Designer - Graphic Design: Simone Winder Animator - Animation and Graphics: Peter Puntman Client: Woonwaard - Anniek van Belle, Nina Beute
FS: What is the role of technology in this particular design?
RW: There is a complex grid under the design that is built in Adobe illustrator.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
RW: A lot of research has been done to arrive at the unique design that conveys the diversity well.
FS: What are some of the challenges you faced during the design/realization of your concept?
RW: The concept of giving each part its own unique combination of circles turned out to be extremely time consuming.
FS: How did you decide to submit your design to an international design competition?
RW: We love to share our pride with the world.
FS: What did you learn or how did you improve yourself during the designing of this work?
RW: We noticed once again that our Rebrandt program forms the basis for a successful rebranding.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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