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Floral Sy Drop Thread Earrings by SHUI YEE CHIN

Home > Winners > Design #100138 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer SHUI YEE CHIN (SC) for A' Design Awards and Competition. You can access the full profile of SHUI YEE CHIN by clicking here. Access more information about the award winning design Floral SY here.



Interview with SHUI YEE CHIN at Monday 19th of October 2020

FS: What is the main principle, idea and inspiration behind your design?
SC: the idea came from a lantern i made with my dad during my childhood.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
SC: designing a concept that could create a 3D feel, with the idea usable on any kind of patterns.

FS: What are your future plans for this award winning design?
SC: I would like to design more patterns using this concept.

FS: How long did it take you to design this particular concept?
SC: few months.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
SC: I couldn't spot this design concept anywhere I went or in any retail shops, therefore, I had the urge to bring my idea to life.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
SC: I'm open to collaborations if there comes an opportunity. I will definitely consider.

FS: What made you design this particular type of work?
SC: It's been spinning in my head for quite sometime where I do not see this concept at any retail stores.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
SC: none.

FS: Who is the target customer for his design?
SC: Women of any age.

FS: What sets this design apart from other similar or resembling concepts?
SC: Usability. The introduction of a new way of configuring an earring.

FS: How did you come up with the name for this design? What does it mean?
SC: I initially wanted to name it Floral Lanterns but then needed to revise it to Floral SY which is my initials.

FS: What is the most unique aspect of your design?
SC: The center bars I added to make a 3D feel. With this concept, I can create any patterns that could be viewed from all angles.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
SC: I did work with a jewelry manufacturer overseas to bring my idea to life.

FS: What is the role of technology in this particular design?
SC: Definitely the Visual enhancement.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
SC: my research includes online research, travelling to other countries, and of course researching locally at retail shops.

FS: What are some of the challenges you faced during the design/realization of your concept?
SC: I cant draw, I normally handmade all my prototypes.

FS: How did you decide to submit your design to an international design competition?
SC: Essentially I would like to know how good my design is and what the judges think.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



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