‏Aida Mehranfar is a bag designer and also the owner of Fida brand. She has been operating for about ten years. She is very interested in the culture and customs of her country, Iran and one of her goals is to spread this art. She uses Iranian hyacinths in her designs. One of her personal interests is music. Therefore, she gets inspiration from music for her designs and starts designing by listening to music notes. One of her goals is to support the hurt women of the society and she tries to be an entrepreneur for them.she has won several Iranian fashion design awards and participated as a judge in the Iranian Handicrafts Festival last year.