Brand development Carponi stands for sustainable and practical baby shoe fashion. A convincing and emotional brand identity for a quality and fashion-conscious target group formed the basis for our work. The brand was to be clearly differentiated from conventional toddler shoe brands and oriented more towards the top brands in adult fashion.

Carponi stands for sustainable and practical baby shoe fashion that is consciously oriented towards shoes for adults and the classic luxury fashion brands. Not only does the environment benefit from the products, they are also convincing in practice with their simple closure system. And should babies or toddlers ever put them in their mouths, this is harmless due to the non-toxic leather and has no health consequences. As the footwear market is highly competitive, it was important to achieve a strong brand perception in communication with retailers and customers through professional branding.