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Interview with JATO Design International Ltd |
Home > Designer Interviews > JATO Design International Ltd |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer JATO Design International Ltd (JDIL) for A’ Design Award and Competition. You can access the full profile of JATO Design International Ltd by clicking here.
FS: Can you tell us more about your company / design studio?
JDIL: JATO was established in 2013 as a subsidiary of Jiang & Associates Creative Design Company Limited (Top 100 Giants by INTERIOR DESIGN Magazine in 2019). JATO is a creative, multi-disciplinary and award-winning international design firm specialized in Master Planning, Architecture, Interior Design and Graphic Design. JATO is committed to great design values and we believe Design Inspires Life. With years of design experience in Mixed-use, Retail, Commercial, Work Space and Hospitality venues, our project footprint has been able to reach out and cover many major cities around the globe. JATO believes a good design should maintain a well balance between commercial benefits for the client and joyfulness experience for the public.
FS: Which aspects of a design do you focus more during designing?
JDIL: In my opinion, design is the sublimation of life, which needs to take into account cultural characteristics, artistic aesthetics, practical functions and customer needs. Therefore, JATO and J&A can acutely understand its characteristics and deeply understand customers' vision and ideals for each project, and put forward appropriate solutions from architectural design, interior design to electromechanical design industry chain. At the same time, we cherish our environment and continue to show our concern for society, nature and the future in our works. From the deep excavation of local culture, the promotion of design concepts, the use of new technologies, and the choice of materials, JATO and J&A gives the greatest respect to nature and humanity, and hopes to contribute to the sustainable development of the environment in the process of rapid urbanization.
FS: What makes a design successful?
JDIL: A good design is to strike a balance between business and art, which has both artistic temperament and commercial purpose. At the same time, we should combine function, technology and art to achieve a reasonable balance between artistry and function. In addition, it also needs to meet the needs of customers and create enough value for them. This is my understanding of successful design.
FS: How do you work with companies?
JDIL: As the founder of the company, my responsibility is to run a good team, build a platform for employees, create conditions for them, let them develop their own design capabilities and talents, carry forward the spirit of the team, make the enterprise continue grow, and create more value for the enterprise.
FS: What are 5 of your favorite design items at home?
JDIL: I think many projects in China are very well designed now. But I like the projects of JATO and J&A the most, such as The Museum of Contemporary Art & Planning Exhibition , GALA MALL, Ping'an Financial Center, Qingdao Metro Line 13, Chongqing Youyou Children's Hospital.
FS: Who are some of your clients?
JDIL: China's many well-known first-class real estate developers, well-known financial real estate, technological innovation companies and other related enterprises, such as Huawei, Tencent, Ping An Group, CITIC, Vanke, Longfor and so on.
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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