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Interview with Omdesign |
Home > Designer Interviews > Omdesign |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Omdesign (O) for A’ Design Award and Competition. You can access the full profile of Omdesign by clicking here.
FS: Can you tell us more about your company / design studio?
O: Established in 1998, Omdesign is a Portuguese design and advertising agency that works on a daily basis for clients that honour it with their patronage and loyalty. Based on a solid relationship between the agency and its customers, Omdesign works with leading companies worldwide in different industries such as food and beverage, mass consumption, tourism and others. The agency is recognised globally for the high quality and excellence of its work.
FS: Which aspects of a design do you focus more during designing?
O: Objectivity, efficiency, excellence and innovation.
FS: What makes a design successful?
O: Efficiency, objectiveness and mainly being truthful. “Being is not enough. One must look like” and design should play that role.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
O: At Omdesign, we are always looking forward to add value to the brands we work for, draw an effective distinction between them with design features, effective design, and also to add value to our planet based on the consumers and their current and new expectations, through the design we create or recreate. We strongly believe that each designer must have a key role in making the world better.
FS: From your perspective, what would you say are some positives and negatives of being a designer?
O: Like in any other job, you must love what you do. The most interesting facets of this profession are diversity, lack of formulas, liability for building and boosting the companies’ major asset – brands – and being able to consistently and effectively recreate them.
FS: What is your "golden rule" in design?
O: These are some of our "golden rules": resoluteness, audacity, precision, efficiency and a lot of work.
FS: Who are some of your clients?
O: Omdesign works with leading companies worldwide in different industries such as food and beverage, mass consumption, tourism and others.
FS: What are your future plans? What is next for you?
O: In the years to come, we must keep on stimulating and boosting the drive and recognition given to us by our clients and their consumers, keep learning every day and never stop breaking boundaries and making our company and our country known for our excellent skills and capabilities.
FS: How can people contact you?
O: Rua de Vila Franca, n.º 54 | Leça da Palmeira | 4450-802 Matosinhos | Portugal | Tel.: +351 229 982 960 | geral@omdesign.pt
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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