Vrecha Bag by Ana Golubic Brozovic |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Vrecha PRIMARY FUNCTION: Bag INSPIRATION: Our inspiration came from traditional, plastic potato bags which are known as reliable carrier. We wondered - what can we do to make them attractive and how can we inncoporate them in everyday fashion? People trust their endurance but black frame gave them contemporary function and we got a good juncture of tradition and modern design. UNIQUE PROPERTIES / PROJECT DESCRIPTION: We wanted to make a simple bag, with purified and modern lines. Design began with a framework that reminds us of the house/home and therefore gives warmth to a form. We added just one more element to our skeleton, a bag which is used to carry potatoes/cabbage/app OPERATION / FLOW / INTERACTION: Emotionally people easily connect to Vrecha because it has nostalgic point and durability gives her additional value in practical use. Transparency on the bag or as we call the walking frame can give you impression that you are wearing a piece of art in your hand out on the street, in a store... all you need is to add the subject to it and it becomes an exhibition (like LP, which immediately gets its frame and becomes something more). PROJECT DURATION AND LOCATION: Introduced: spring 2015. Selling in design and concept stores. |
PRODUCTION / REALIZATION TECHNOLOGY: For the frame we used high indurance polypropilen fibre straps which are fire and waterproof. The corpus is a polyester mash made for carryng up to 25kg of vegetables. Color of mash depends of the vegetables you want to carry in (red is for potatoes, orange for apples etc.). The measures of Vrecha are 40 x 45 cm, and the handle length is 60 cm which we consider to be the perfect dimensions for practical everyday use. SPECIFICATIONS / TECHNICAL PROPERTIES: Dimensions: 400 x 20 x 450 mm, handle lenght: 600 mm TAGS: baggiz, vrecha, bag, potatoe bag, summer bag, handbag, unique bag, designer bag, croatian design, RESEARCH ABSTRACT: We live in area which is known for potato farms so mash bags are everywhere - people see them so often they don’t even notice them. They are durable and cheap material, and most important we can get them any time, any where. With design twist we made them atractive to young people. They think of Vrecha as a fun but also nostalgic product which connects them to home and childhod. Practical side is that Vrecha can carry a lot and for years and it has affordable final price. CHALLENGE: Production of Vrecha is very easy and fast - it takes up to 15min. to cut out materials and sew them together. The biggest problem we were facing was if people would ask them selves why should they wear potato sacks? But that became our best selling point since it turned out that this fact made Vrecha fun and nostalgic object most people can relate to. And also potato mashs primary function gave endurance credibility to the whole story. ADDED DATE: 2016-02-04 11:07:06 TEAM MEMBERS (2) : Designer: Ana Golubic Brozovic and Creative director: Tomislav Brozovic IMAGE CREDITS: Image #1: Photographer Tomislav Brozovic, vrecha, 2015. Image #2: Photographer Tomislav Brozovic, vrecha, 2015. Image #3: Photographer Tomislav Brozovic, vrecha, 2015. Image #4: Photographer Tomislav Brozovic, vrecha, 2015. Image #5: Photographer Mario Jaksic, vrecha, 2015. |
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| Visit the following page to learn more: http://www.baggiz.eu | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: BAGGIZ PROFILE: BAGGIZ stands for one of a kind, urban handbag design. We like to make bags for people who dare to step outside limited mainstream fashion and prefer individual and unique products. We love innovative designs mixed with high quality materials. From us you can expect wide range of bags - clutches for elegant divas, messengers for active urban girls, backpacks for hip design addicts or Monster Bags - shopping bags with character! We started designing and producing our handbags in 2006, in Cakovec, CROATIA / EU. In the beginning, our designer Ana was trying to design perfect bag for herself. Eventually one bag turned into a dozen, and dozen turned into our own design and production company. Since then we work hard on innovative and creative bag designs that are modern but also practical, unique but also adaptive to your daily needs. We spend a lot of time testing durability of new designs before they are turned into new collections, so we can be really sure they are close enough to perfect! For us it is important to know the origin of all materials used in our collections, that is why they are 100% fair-trade and locally made. Also, all bags are hand made with care in our own little factory. Since 2006. we collaborate with stores with unique concept ideas and stories behind their products. We like associates that are creative and not afraid to think outside the box. |
| AWARD DETAILS | |
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Vrecha Bag by Ana Golubic Brozovic is Winner in Fashion, Apparel and Garment Design Category, 2015 - 2016.· Press Members: Login or Register to request an exclusive interview with Ana Golubic Brozovic. · Click here to register inorder to view the profile and other works by Ana Golubic Brozovic. |
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