SATA Airlines | BIA - Blue Islands Açor Brand Identity by SATA Airlines Brand - Design by Ivity

Home > Winners > #33956




DESIGN DETAILS
DESIGN NAME:
SATA Airlines | BIA - Blue Islands Açor

PRIMARY FUNCTION:
Brand Identity

INSPIRATION:
BIA - Blue Islands Açor. This is the new symbol of SATA. A symbol of the Atlantic sky, a pilot of nature, a bird of the world that makes our ambitions fly higher. The imaginary Açor like no other. (Açor, in portuguese, is the bird that named the archipelago - Açores/Azores). SATA is the most important commercial brand in the Portuguese Atlantic. Its history should not remain static, but instead be supplemented by a new dimension that maintains the visionary spirit that gave rise to it. We are faced with an opportunity to position SATA as the airline that has the best understanding of the Atlantic soul of the Portuguese people. Flying since 1947, the new SATA brand expresses a supra-Azorean challenge.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The new SATA symbol represents the nine islands of the Azores, united in a single Atlantic challenge. 9 pieces, 9 islands. Positioning statement: The Atlantic and You. A new positioning that expands its Atlantic vocation and a closer relationship to the passenger.

OPERATION / FLOW / INTERACTION:
This is our brand. This is our soul. Ladies and gentlemen, we welcome our passengers to the SATA of the future.

PROJECT DURATION AND LOCATION:
The project started in January 2009 and was presented in February 2010

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Color: The Atlantic Azures. Seen from space, the Atlantic has the shape of a large S which could be from SATA. And our new colors are the Atlantic azures of this huge "sea on our doorstep", which embraces a fifth of the Earth´s total surface. There are 3 colors in the new SATA symbol: Deep blue, Ocean blue and Sky blue (648/640/637 Pantones). The new "Atlantic azure" colors enables a new paint scheme for optimum impact and greater longevity.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Design onto Aircrafts: Airbus A310, A320; Bombardier Q400, Q200; Website; uniforms; merchandising; brochures; flyers; campaings; labels; signs; sales office and corporate communication.

TAGS:
SATA Airlines, Atlantic, Azores, Airbus, Bombardier, Aircraft, Symbol, Fly, Brand

RESEARCH ABSTRACT:
SATA has in its identifying roots the depth of the Azorean soul, having assumed the commitment to combat the archipelago’s isolation. The colors and symbols that accompany SATA’s image resemble to the colors of the Azorean sky and sea. Its symbol, composed by nine parts, symbolizes the union of the nine islands of the Portuguese archipelago.

CHALLENGE:
SATA was born from the Atlantic dream of a man and his love for the islands. It was founded in 1941 with the goal of creating an airline connection among the islands of the Azores and between the Azores and mainland Portugal. Its first flight, that of the Açor, was made in 1947. SATA´s identity is deeply rooted in the Azorean soul. It is committed to fighting against the isolation of the archipelago. SATA brings the world to the Azores and takes the Azores to the world. In its over 67 years of existence, it has established itself as a brand of the modern-day Azorean economy and identity. The result of a successful trajectory, SATA now flies to 50 destinations in addition to the Azores: Portugal mainland, Madeira, Europe, the African Coast, and North America. Along its pathway of national and international affirmation that is much greater than its initial aims, a number of challenges and opportunities have appeared which advocate a change in the SATA brand.

ADDED DATE:
2014-03-12 09:23:01

TEAM MEMBERS (1) :
ivity for SATA Airlines

IMAGE CREDITS:
P. Masclet/Airbus
ATA/Azores Tourism
ivity

Visit the following page to learn more: https://www.sata.pt/en


CLIENT/STUDIO/BRAND DETAILS
NAME:
SATA Airlines

PROFILE:
The SATA Group comprises air transport companies whose decision centre is located in the city of Ponta Delgada, on the island of São Miguel, in the archipelago of Azores. The current SATA SGPS emerged from Sociedade de Estudos Aéreos Açorianos, a company founded in 1941. It was set up to develop scheduled flights between the island of São Miguel and the other islands of the Archipelago, and between the islands and mainland Portugal. After SATA SGPS was founded in late 2006, the SATA Group transformed its operating logic and internal organisation, in order to respond to new challenges. Today, the SATA Group comprises five companies: two airlines, two tour operators (in the USA and Canada) and a company that manages five of the nine airfields on the islands of the Azores. These five companies with distinct legal personalities are joined by the areas of Ground Handling and Maintenance and Engineering. The SATA Group today has more than 1200 employees working in the various departments at its administrative headquarters and its operating bases in Lisbon, Ponta Delgada and Funchal.



NOMINATION DETAILS

Sata Airlines | Bia-Blue Islands açor Brand Identity by Sata Airlines Brand-Design by Ivity is a Nominee in Graphics, Illustration and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by SATA Airlines Brand - Design by Ivity when results are announced.


AWARD DETAILS

Sata Airlines | Bia-Blue Islands açor Brand Identity by Sata Airlines Brand-Design by Ivity is Winner in Graphics, Illustration and Visual Communication Design Category, 2013 - 2014.



· Press Members: Login or Register to request an exclusive interview with SATA Airlines Brand - Design by Ivity.

· Click here to register inorder to view the profile and other works by SATA Airlines Brand - Design by Ivity.


SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit | Translations



Did you like Sata Airlines Brand-Design by Ivity's Graphic Design?
You will most likely enjoy other award winning graphic design as well.
Click here to view more Award Winning Graphic Design.


Did you like Sata Airlines | Bia-Blue Islands açor Brand Identity? Help us create a global awareness for good graphic design worldwide. Show your support for Sata Airlines Brand-Design by Ivity, the creator of great graphic design by gifting them a nomination ticket so that we could promote more of their great graphic design works.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS
IMPRESSUM IMPRINT

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Good design deserves great recognition.
A' Design Award & Competition.