Das Brot. Bread Bakery and Restaurant by Designliga

Home > Winners > #29830




DESIGN DETAILS
DESIGN NAME:
Das Brot.

PRIMARY FUNCTION:
Bread Bakery and Restaurant

INSPIRATION:
The basic philosophy “From Field to Counter”, which describes the value creation process involved in producing bread, is complemented by the sensory experience: seeing, touching, tasting and feeling form the focus of the bakery's design and the communication and perception of its image.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
TASK: Design and realization of the interior design (LP 1-8) and corporate design including packaging for the bread bakery “Das Brot.” at the Autostadt in Wolfsburg. As the communications platform of the Volkswagen Group, the Autostadt in Wolfsburg brings the values of Volkswagen to life. The restaurants at the Autostadt are operated by the Swiss company Mövenpick. All foods used at the Autostadt are selected with a view to the transparency and regionality of all growers, producers and production methods. All foods served in the bread bakery “Das Brot.” are 100 per cent organic. SOLUTION: “Das Brot.“ has a design concept that shows off high-quality local materials and focusses on traditional artisan crafts. In the functional areas of the restaurant, the bakery and dining area flow into each other, creating a constantly changing ambient perspective. From the clean, clear lines of the ‘workshop’ area to the homely familiarity of the long table where guests sit down together, the feeling created by the restaurant space shifts and transforms. The patterns of the floor echo the breadmaking process, in which a metamorphosis takes place from field to wheat, from wheat to flour and from flour - with water - to bread. The symbolic presentation of this creative process has both narrative and decorative value. At the same time, the floor design bears witness to an uncompromising quality of craftsmanship.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
DURATION: February 2012 - December 2012 LOCATION: As the communications platform of the Volkswagen Group, with two million and more visitors every year, the Autostadt gives insights into Volkswagen‘s corporate sustainability philosophy, as well as setting its own areas of focus by communicating aspects of sustainability, education and nutrition and bringing them to life in an integrated aesthetic experience. The Autostadt restaurants are operated by the Swiss restaurant company Mövenpick.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The inclusion of traditional crafts and artisanal professions, such as mosaic and plasterwork artists and basket-weavers, is fundamental to the overall concept. For example the floor is created in a partnership between traditional skills and modern computer technology, no two of its 25.000 elements are alike and all blend seamlessly into an overall image. Lighting and acoustics are designed to be reminiscent of the cosy, safe feeling of a homely living-room.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
bakery, restaurant, interior design, corporate design, traditional crafts, mosaic, designliga

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2013-08-28 07:05:52

TEAM MEMBERS (4) :
CEO and Creative Director Saša Stanojčić, CEO and Creative Director Art Andreas Doehring, Head of Interior Architecture and Design Christina Koepf and Architect Sebastian Blum

IMAGE CREDITS:
Credits and rights for all images: Designliga; photographer: Pascal Gambarte, 2013.

Visit the following page to learn more: http://www.designliga.com


CLIENT/STUDIO/BRAND DETAILS
NAME:
Das Brot.

PROFILE:
Designliga is a bureau for visual communication and interior design. Founded in Munich in 2001 by product designer Saša Stanojčić and communication designer Andreas Döhring, the office has grown into a team of experienced designers, consultants, architects and interior designers. We work in a cross-disciplinary manner and communicate content through design. We get to the heart of brands and develop inspiring solutions that bring companies and products to life at their spatial, graphic and digital touchpoints. Our long-standing project experience is shaped by our passion, our reason and our rigorous quality standards. Our clients are enthusiastic, critical and bold. They operate in the fields of consumer and luxury goods, fashion and lifestyle, environment and culture.



NOMINATION DETAILS

Das Brot. Bread Bakery and Restaurant by Designliga is a Nominee in Interior Space and Exhibition Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Designliga when results are announced.


AWARD DETAILS

Das Brot. Bread Bakery and Restaurant by Designliga is Winner in Interior Space and Exhibition Design Category, 2013 - 2014.



· Press Members: Login or Register to request an exclusive interview with Designliga.

· Click here to register inorder to view the profile and other works by Designliga.


SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit



Did you like Designliga's Interior Design?
You will most likely enjoy other award winning interior design as well.
Click here to view more Award Winning Interior Design.


Did you like Das Brot. Bread Bakery and Restaurant? Help us create a global awareness for good interior design worldwide. Show your support for Designliga, the creator of great interior design by gifting them a nomination ticket so that we could promote more of their great interior design works.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS
IMPRESSUM IMPRINT

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Good design deserves great recognition.
A' Design Award & Competition.