Parallel Portable battery case by Ryan Xie

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DESIGN DETAILS
DESIGN NAME:
Parallel

PRIMARY FUNCTION:
Portable battery case

INSPIRATION:
In present times where the rapid improvement of technology is fast expanding the capabilities of smart phones, consumers can now do much more with their handset anywhere and anytime. Moreover in this fast paced society, the need for maximized productivity is priority amongst everybody hence much is done on a mobile device wherever they are. This results in drastically draining of battery power in a short time due to data-tethering, Bluetooth connectivity, online-streaming, and etc... Therefore, the inevitable need for extra battery power.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Most of the battery power banks currently available in the market are universal in nature and that it supports any devices with a micro USB or Apple’s input connector. They are usually bulky to carry around and is a detachable component which does not compliment the mobile device’s overall intended design and usability. In this case of the product we have developed for Apple’s iPhone5, most major brands have designed it as a battery case whereby the power bank is integrated with the protective case as a single component product. When the iPhone5 is used with such battery case, it adds unnecessary weight and bulkiness when you do not require the extra power. However one does really require that extra power when the device is running out of it. Further adding to that, most battery case designs currently in the market seems not to consider the elongated height of the iPhone5 and designed external battery banks having their connector built at the bottom of the case, it further emphasizes the height of the iphone5 and making it unproportionate. We therefore designed ours (the ‘Parallel’) to be the solution to these issues. 1. A power bank that can be removed when not in use so as to retain the intended form factor and have minimal increase in weight with a protective case on the phone. 2. Positioning Apple’s Lightning connector in a way that it does not add length to the already elongated iPhone5. The Product ‘Parallel’ is a detachable battery power bank with a separate protective case made specifically to fit the Apple’s iPhone5. Its name is derived from the idea of “to reflect its fitting nature”, It is also able to have a Slide to Lock feature without having to extend any longer than the iPhone5 and thus retaining its intended form factor.

OPERATION / FLOW / INTERACTION:
Parallel is an iPhone protective case with a battery bank of 2500mAh, that's 1.7X more lifespan. You will never have to worry about the phone not lasting a full day of heavy usage. This is extremely convenient for consumers who are always on the go and making full use of iPhone's apps functions which are battery intensive. Parallel comes with a sleek and slim profile designed ergonomically to fit well into your hands. It comes with a built-in lightning cable and 5 colors matching protective case, which is 'good-looking' and yet robustly functional. The battery pack is easily detachable when you do not need that extra power.

PROJECT DURATION AND LOCATION:
The project started in August 2012 in Singapore and finished in December 2012, was exhibited and launched in the International Consumer Electronic show in Las Vegas January 2013.

FITS BEST INTO CATEGORY:
Digital and Electronic Device Design

PRODUCTION / REALIZATION TECHNOLOGY:
The Parallel is made up of 3 different mold for it's component. It consist of the iPhone casing, the battery cover and the battery holder. The choice of material used for the 3 parts were made out of polycarbonate due to its temperature resistance and impact resistance properties. They are injection molded and finished differently to achieve visual contrast and feel. The iPhone casing is finished with rubber soft touch texture coating for it's velvety feel to it. The battery cover is finished in high gloss for its sophisticated outlook. The battery holder is finished with a sand blasted surface due to the constant contact with the iPhone casing to minimize scratches.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Battery Type : Li-polymer Capacity: 3.7V / 2500mAh Input: DC5V / 500mA Output: DC5V /1A Dimension: 128.57 x 60.65 x 17.71 mm Weight: 70g Charging PARALLEL: Approx ~ 5.5 hours Charging iPhone 5: Approx ~ 2 hours Output interface: Lightning cable Input interface: Micro USB Standby time: Up to 304 hours Talk time: Up to 11 hours on 3G Internet surfing: Up to 11 hours on 3G, Up to 11 hours on LTE, Up to 13.5 hours on Wi-Fi Audio play: Up to 54 hours Video Play:Up to 13.5 hours

TAGS:
iPhone, Battery, Case, Protection, Charger, Apple, mobile, phone, cable, Li-polymer, Li-Po, Parallel

RESEARCH ABSTRACT:
-

CHALLENGE:
During the development of the Parallel, the thickness of the overall product was the most critical issue of the product. As Apple had reduced the thickness of iPhone, we did not want to add on to it's thickness just by having a huge battery bank attached to it. The design was to keep the battery bank as slim as possible and also detachable when it is not in use. In order for that to happen the slide to lock function was implemented to keep the battery bank and its protective case as 2 different parts, which sets Parallel apart from other battery cases in the market. The Parallel's design not only aims to minimize the thickness of the overall product. It is also designed in such a way that it maintains the same length as the iPhone 5 after putting on the Parallel. Unlike others that are mostly a bottom insert which increases the length to the overall fit. Therefore if it is weighed for it's utility the extra performance versus the minimal increase in thickness and zero increase in length is pleasantly delightful.

ADDED DATE:
2013-02-07 23:55:09

TEAM MEMBERS (1) :


IMAGE CREDITS:
Ryan Xie, 2012.

Visit the following page to learn more: http://www.whygosh.com


CLIENT/STUDIO/BRAND DETAILS
NAME:
Gosh!

PROFILE:
Gosh! is a brand created and wholly owned by Appcessory, a passionate IT accessories company. Appcessory own brands and manufacture products people desire. The foundation of this passion comes from understanding that the pleasure of having a smart phone, laptop or any other electronic products doesn't end just by owning it. It is about 'accessorising', and scaling up the experience, and that's the business. Gosh! aspires to reinvent and recreate every moment you have with your toys by designing accessories that are not just premium in quality, unique yet affordable, thoughtful and reliable all at the same time. This does seem like a tall order, but we are not going to buy our products, we can't expect you to.



NOMINATION DETAILS

Parallel Portable Battery Case by Ryan Xie is a Nominee in Digital and Electronic Device Design Category.

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AWARD DETAILS

Parallel Portable Battery Case by Ryan Xie is Winner in Digital and Electronic Device Design Category, 2012 - 2013.



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