Wuhan Pixel Box Cinema Cinema by Ajax Law

Home > Winners > #25316




DESIGN DETAILS
DESIGN NAME:
Wuhan Pixel Box Cinema

PRIMARY FUNCTION:
Cinema

INSPIRATION:
The design is inspiraed by the relationship of movement and pixel, a basic element of image.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Films are composing by images that are made up of tiny pixels in a continuous and moving manner. “Pixel” is square in shape, is the basic element of images. The designer of this movie center explores the relationship of movement and pixel to become the theme of this design. Thus, the audience could easily enjoy and immerse into the world of movies complementing the magical elements of pixels. At the entrance, the concession counter and the leisure area are built up by boxes in different heights, serving as cashier counters, food display cabinet, serving counter, seats and tables. While satisfying the functional usage, these boxes like tables have LCD TV underneath the glass top showing trailers to draw people to the world of films and would be perceived as a warm-up of the theater extravaganza. Beyond these two areas, the feature display wall is decorated with tremendous amount of square strips protruding from the wall, presenting the glamorous brand name of the cinema, “PIXEL BOX”. These strips also formed the seating and tables, is another relaxing area for the customers. It suddenly reminds us all the digital elements around our living environment. On the other hand, the bookshop area is another highlight, using the same theme, showing a class of magnificence. Designer cleverly makes use of every surface of the boxes to display books. The box office grand hall houses a tremendous curved envelop formed by over 6000 pieces of stainless steel panels. This curved envelope rooted from an oval shape and built up and transformed into a round top. These thousands pieces of stainless steel panels are all in different shapes and sizes. The whole masterpiece justifies the exquisite quality and artistic reflection produced by the constructor. The reflection of lights enhances the infinite atmosphere and sense of space inside the area. Perhaps people would see the reflection of them in these mirror stainless steel panels and have fun in this world-of-images. In the centre of the hall, marble seats in various length performs not only a resting and waiting area, but also reminds us the memories of playing Tetris, which sounds familiar and interesting. Whenever you see the vivid and playful atmosphere created by those cubes, you would enjoy another perception derived from the Children’s Auditorium with a sense of harmony. “Pixel” is still the axis of the design inside, covered by carpet in square pattern enriched with olive green and grey colors. Chairs are gradually arranged with different levels of green. Thus the whole area is fulfilled with unlimited vitality. The lavatory is simply different from the traditional cubical. Every toilet cubical is deliberately designed with distinctive height, facilitated by the reflective characteristics of mirror, users will immerse into the mysterious maze, attracted by this humorous space. Inside this cinema, everyone would enjoy the great atmosphere of digital world generated by the cohesion of all “Pixel” elements.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project is completed in Nov 2011, and located in Wuhan, China.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Carpet, Frabic, Mirror, Glass, Marble, LED, Corian stone, Vinyl floor, Plaint, Spray Plaint, Stainless Steel, Plastic laminate, Timber

SPECIFICATIONS / TECHNICAL PROPERTIES:
8835 sq. meters

TAGS:
-

RESEARCH ABSTRACT:
There is an enormous curved envelop which is formed by over 6000 pieces of stainless steel panels, located in the box office grand hall. Designer has to consider and be well- planning on the material and structure of the curved envelop, since the stability of ceiling and the whole structure are affected by heft of material. Designer did research and experiments on different materials such as glass, stone, stainless steel, in order to ensure the structure is supported and safe.

CHALLENGE:
Using “Pixel”, “Cube”, “Square” as the theme became the trend couples years ago and many people took these as the theme of their projects. Therefore, it was absolutely a challenge to designers to avoid designing a cliché out from these themes. Designers explored new ideas from the theme “Pixel” and developed into several eye-catching designs applied to various areas in this large cinema. This cinema have several zones, designers have to give unique design to each zone in order to give the whole new experience to the audience. The box office grand hall houses a tremendous curved envelop formed by over 6000 pieces of stainless steel panels. This curved envelope rooted from an oval shape and built up and transformed into a round top. As these thousands pieces of stainless steel panels are all in different shapes and sizes, designer has to monitor all the angles and shapes of them carefully, in order to ensure the reflection of lights enhances the infinite atmosphere. Moreover, the feature display wall is decorated with huge amount of square strips protruding from the wall. These strips are different in length and size which affect the stereoscopy of wall and presentation of the brand name, “PIXEL BOX”. There are also similar concerns for the concession counter and leisure area of cinema, as they are built by boxes in different heights, not only satisfied the physical functions, also accuracy of the material building and the harmony of atmosphere and impression.

ADDED DATE:
2012-02-28 03:10:17

TEAM MEMBERS (2) :
Mr. Ajax Law Ling Kit and Ms. Virginia Lung

IMAGE CREDITS:
Ajax Law, 2011.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Hubei Xiang Sheng & Insun Entertainment Co. Ltd.

PROFILE:
-



NOMINATION DETAILS

Wuhan Pixel Box Cinema Cinema by Ajax Law is a Nominee in Interior Space and Exhibition Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Ajax Law when results are announced.


AWARD DETAILS

Wuhan Pixel Box Cinema Cinema by Ajax Law is Winner in Interior Space and Exhibition Design Category, 2011 - 2012.



· Press Members: Login or Register to request an exclusive interview with Ajax Law.

· Click here to register inorder to view the profile and other works by Ajax Law.


SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit | Translations



Did you like Ajax Law's Interior Design?
You will most likely enjoy other award winning interior design as well.
Click here to view more Award Winning Interior Design.


Did you like Wuhan Pixel Box Cinema Cinema? Help us create a global awareness for good interior design worldwide. Show your support for Ajax Law, the creator of great interior design by gifting them a nomination ticket so that we could promote more of their great interior design works.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS
IMPRESSUM IMPRINT

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Good design deserves great recognition.
A' Design Award & Competition.