Nunn Bush 3D Product Animation by Mateus Morgan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Nunn Bush PRIMARY FUNCTION: 3D Product Animation INSPIRATION: The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe. OPERATION / FLOW / INTERACTION: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect. PROJECT DURATION AND LOCATION: 2 months FITS BEST INTO CATEGORY: Movie, Video and Animation Design |
PRODUCTION / REALIZATION TECHNOLOGY: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: shoe, 3d animation, shoe animation, product animation, 3D, lookdev RESEARCH ABSTRACT: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art. CHALLENGE: The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world ADDED DATE: 2023-03-07 18:36:07 TEAM MEMBERS (9) : Director: Mateus Morgan, Client: Nunn Bush, Briefing: Whitney Theriot, 3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson, Animation: Mateus Morgan, Simulations José Rafael, Cadu Rosa, Sound Design Samuel Simionato, Motion Design: Vitor Fonseca and IMAGE CREDITS: Mateus Morgan, 2022. |
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| Visit the following page to learn more: https://youtu.be/G-bZ2NYUWfQ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Morgan Studio PROFILE: The Morgan Studio is focused on creating high level 3D images and videos and has a specialized team on simulations, animation, 3D modelling and post production. With extensive experience in the product visualization market. Having served great clients over 5 continents. |
| AWARD DETAILS | |
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Nunn Bush 3d Product Animation by Mateus Morgan is Winner in Movie, Video and Animation Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Mateus Morgan. · Click here to view the profile and other works by Mateus Morgan. |
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