Portal Beoplay Advertising Campaign by Kutuko Studio |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Portal Beoplay PRIMARY FUNCTION: Advertising Campaign INSPIRATION: Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones. The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame. OPERATION / FLOW / INTERACTION: The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels. PROJECT DURATION AND LOCATION: The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022. FITS BEST INTO CATEGORY: Movie, Video and Animation Design |
PRODUCTION / REALIZATION TECHNOLOGY: Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees. SPECIFICATIONS / TECHNICAL PROPERTIES: The export format and technical specifications are: 16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264). 1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs. 9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264) These same formats can be exported at a higher quality without .mov (h265) compression. TAGS: 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering RESEARCH ABSTRACT: The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project. CHALLENGE: The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level. ADDED DATE: 2022-09-23 15:13:34 TEAM MEMBERS (20) : Agency:, Fan Content, Client:, Bang & Olufsen, Project Manager:, Álvaro Ibáñez, Creatives Directors:, Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko), Lead 3D Artist:, Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera, 3D Artist:, Andrea Marshall, Daniel Pomares, 2D Artist:, Victor Angulo, SFX & Marvelous Designer:, Rodrigo Marchán, 3D Modeling:, Daniel Jiménez, Groom design: and Michael Birefo IMAGE CREDITS: Boutique Visual Kutuko Studio, Beoplay Portal, 2022 PATENTS/COPYRIGHTS: Kutuko Studio SL |
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| Visit the following page to learn more: http://acortar.link/Vo5zc1 | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Kutuko Studio SL PROFILE: Kutuko Studio is a visual boutique. A professional team that integrates design, production, motion graphics, 3D and storytelling design disciplines. They only produce quality work based on the best creative direction and an excellent working methodology. We are a creative studio focused on visuals. For them visuals are wonderful, for their clients too. They create emotions and new experiences. They mix the real with the visual. They create what does not exist. |
| AWARD DETAILS | |
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Portal Beoplay Advertising Campaign by Kutuko Studio is Winner in Movie, Video and Animation Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Kutuko Studio. · Click here to register inorder to view the profile and other works by Kutuko Studio. |
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