2021 Kids Channel Ident Promo TVC Animation by Cheng-Hsuan Lin |
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| DESIGN DETAILS | |||||
| DESIGN NAME: 2021 Kids Channel Ident Promo PRIMARY FUNCTION: TVC Animation INSPIRATION: The imagination of children is wonderful and unlimited, and the source which could be helpful to the imagination, is always a novel and enjoyable thing that are accompanied with them during their growth period.We use the concept as the frame of brainstorming, and start from letting the imagine characters who is accompanied with children in a long term, putting each cartoon characters who is loved by children in the whole new season. UNIQUE PROPERTIES / PROJECT DESCRIPTION: We mixed plenty of creative materials to show this shot. Along with the joyful voice of children, we use transition into each style and the boundary of imaginary and reality. We let the toy airplane handmade by children takes off in the end, just like their imagination comes true in the real life, breaking through the boundary of imagination and reality, which symbolized the channel content always let your imagination come true. OPERATION / FLOW / INTERACTION: Start from the characters who are accompanied with children for a long time in the kid’s channel, putting them into the fun imagination of their lives. Have an adventure in an imaginary world by following the sight of children. PROJECT DURATION AND LOCATION: The project started in May 2020 and finished in December 20220 in Taiwan FITS BEST INTO CATEGORY: Movie, Video and Animation Design |
PRODUCTION / REALIZATION TECHNOLOGY: We made the characters in the cartoon show transfer to the styles that fit the children's imaginary world. Through the transition of different materials ,we can see the possibility from children’s sight. Mixed plenty of creative materials and used transitions to link up the boundary of imaginary and reality, which make people feel that their imagination comes true. SPECIFICATIONS / TECHNICAL PROPERTIES: We made the characters in the channel transfer to different styles, as if children have different interpretations of things. TAGS: Animation, Cel, Motion Graphic, 3D Animation, kids channel, promo video RESEARCH ABSTRACT: Children are always curious about many things and let the things become what they imagine during their growth period. So we use the concept as the frame of brainstorming. We hope to let children feel related to it, and can perform their curiosity and imagination bravely. CHALLENGE: We made the characters in the kid’s channel transfer to different styles, as if children have different interpretations of things. Children will find out that their imagination can run to plenty of possibilities by the animation. ADDED DATE: 2022-06-30 12:42:59 TEAM MEMBERS (1) : Director: Cheng-Hsuan Lin Producer: Sunber Lo, Shao-Chuan Hsu Art Director: Qian-Han Chen Designer: Qian-Han Chen, Bonnie Lu, Chung-Yi Wu, Hsiang-Lan Tsai, Ying-Fang Kao Animator: Bonnie Lu, Chung-Yi Wu, Xiao-Man Lin, Sheng Ting Wu, Wuxi Wang, Chih Hung Ling Music Design: Hsiao-Chin Lin, Szu-Yu Lin , Company: WinSound Studio Strings: Shuon Tsai, Nala Huang, Weapon Gan, Hang Liu , Company: Just Busy Music Studio String Recording: Zen Chien, Chris Chen , Company: 112F Recording Studio IMAGE CREDITS: Production & Design: 27 Design Co., Ltd. Music & Sound Production: WinSound Studio Strings: Just Busy Music Studio String Recording Studio: 112F Recording Studio Voice Over Boy: Yi-Le Fu Voice Recording Studio: Fullight Music Recording Studio Voice Recording Engineer: Hsiao-Chin Lin Score Mixer & Dubbing Mixer: Hsiao-Chin Lin |
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| Visit the following page to learn more: https://www.facebook.com/27design.tv | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: 27 Design Co., Ltd. PROFILE: 27 Design has been focusing on brand vision and motion design for a long time. It is known for its high degree of cross-domain integration and provides one-stop complete services from visual to motion graphic for various customers. Our works are known for their intense design structure. When each video frame stops, it is like a static design poster, accurately conveying the visual language and story emotion in it. |
| AWARD DETAILS | |
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2021 Kids Channel Ident Promo Tvc Animation by Cheng-Hsuan Lin is Winner in Movie, Video and Animation Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Cheng-Hsuan Lin. · Click here to view the profile and other works by Cheng-Hsuan Lin. |
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